Feeds

IBM to shove ads onto DVDs

Patently horrifying

Designing a Defense for Mobile Applications

IBM hopes to slip commercials onto your DVDs. Big Blue has asked the US Patent Office for the exclusive rights to a "system and method of providing advertisements during DVD playback."

If this thing ever shows up in your DVD player, your discs won't be ad-free - unless you shell out some cash for some sort of digital certificate.

"Whenever a DVD is to be played, a certificate is consulted to determine whether the content of the DVD should be played with or without commercial interruptions," the patent reads. "If the certificates provide for commercial interruptions, then commercials can be obtained from an online service that renders commercials on demand, or from the DVD itself."

And, yes, those commercials would be littered throughout the DVD - television-style.

Big Blue argues that DVDs "may be a great source of advertising revenues that are not being tapped" and that "revenues from DVD advertising may contribute to the reduction in cost of the DVDs". Presumably, an ad-laden DVD would cost less than the discs of today.

Considering that DVR-wielding consumers have already revolted against television ads, we can't see the public embracing this DVD bastardizing technology. But we wouldn't be surprised if IBM and big-name movie studios tried to force it down your throat.

Of course, the whole notion might be completely irrelevant. Even without ads in place, the future of the DVD isn't exactly bright. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.