Feeds

IBM to shove ads onto DVDs

Patently horrifying

The Essential Guide to IT Transformation

IBM hopes to slip commercials onto your DVDs. Big Blue has asked the US Patent Office for the exclusive rights to a "system and method of providing advertisements during DVD playback."

If this thing ever shows up in your DVD player, your discs won't be ad-free - unless you shell out some cash for some sort of digital certificate.

"Whenever a DVD is to be played, a certificate is consulted to determine whether the content of the DVD should be played with or without commercial interruptions," the patent reads. "If the certificates provide for commercial interruptions, then commercials can be obtained from an online service that renders commercials on demand, or from the DVD itself."

And, yes, those commercials would be littered throughout the DVD - television-style.

Big Blue argues that DVDs "may be a great source of advertising revenues that are not being tapped" and that "revenues from DVD advertising may contribute to the reduction in cost of the DVDs". Presumably, an ad-laden DVD would cost less than the discs of today.

Considering that DVR-wielding consumers have already revolted against television ads, we can't see the public embracing this DVD bastardizing technology. But we wouldn't be surprised if IBM and big-name movie studios tried to force it down your throat.

Of course, the whole notion might be completely irrelevant. Even without ads in place, the future of the DVD isn't exactly bright. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.