Feeds

New taskforce to discuss why more people aren't turning to digital

What we need is another working group

Build a business case: developing custom apps

Culture Secretary James Purnell has launched the Digital Radio Working Group to work out why more people don't want digital radio, and how to change their opinions.

The group will be comprised of representatives from Ofcom, the BBC and commercial radio stations, as well as the obligatory "consumer representatives", and will be tasked with working out how to make digital radio ubiquitous in British homes.

The benefits of having a rewind button when listening to Today are obvious ("he can't have said that, can he?"), but beyond being able to see the title of the track you're illegally recording the benefits of digital are largely in providing more channels.

With only 20 per cent of UK households being DAB-enabled (Digital Audio Broadcasting) then 80 per cent of the population are unable to enjoy the delights of Planet Rock's 12-track playlist or the joy of hearing BBC RNanGaidheal late into the night.

It's not hard to see why the government is so keen to see everyone shifting to digital - the frequencies used for analogue radio transmissions are just as enticing, and valuable, as those currently being cleared of that old-fashioned analogue TV technology.

According to Mr. Purnell: "Digital radio offers more choice to consumers and the British radio industry is leading the world in the transition to digital. There would be great advantages for both consumers and business to completing that transition." So government would seem to be a disinterested party, then.

Digital-only stations are struggling, and unless more people buy DAB radios they're not going to be able to increase their listeners and thus their revenue, so you can be sure that broadcasters will be keen participants in the new task force. ®

Next gen security for virtualised datacentres

More from The Register

next story
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?