Feeds

Beer set to hit four quid a pint

Stuff global warming, this is serious

The Power of One Brief: Top reasons to choose HP BladeSystem

Booze industry experts have issued a chilling warning that the British pint could hit £4 a pop - a price hike provoked by crap weather which has forced up the price of hops.

According to a sobering Guardian report, the British Beer and Pub Association (BBPA) estimates the average jar at £2.50 for lager, and £2.20 for bitter. Pundits say prices will rise by at least 15 per cent a pint, with doomongers slapping an extra 60 per cent on the cost of essential liquid refreshment.

This means that the price of a swift lager could skyrocket to an average four quid - enough to test the pocket of the most dedicated drinker.

Camra research and information manager Iain Lowe confirmed: "It is a bleak time for everyone. These price rises have been predicted for a long time. Hop farmers have not seen any price rises for years, but the appalling summer has finally forced the prices up. Prices at the pump could easily go up by 60 per cent."

To add to the gloom, a recent BBPA report revealed that "14 million fewer pints are being sold [per day] in pubs today - a slump of 49 per cent since the peak in 1979", and that major British brewers suffered a profit slump of 78 per cent between 2004 and 2006. Unsurprisingly, the BBPA insists the industry is "being further hampered by the Treasury which claims 33p out of the cost of every pint".

To underline the dire state of affairs, Scottish & Newcastle - responsible for three of Europe's top ten beers including Foster's and Kronenbourg - today confirmed price increases in 2008 "way above the rate of inflation". The company has fingered higher aluminium, cereal and crude oil costs as the cause, the Guardian explains. ®

Seven Steps to Software Security

More from The Register

next story
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.