Feeds

Beer set to hit four quid a pint

Stuff global warming, this is serious

Security for virtualized datacentres

Booze industry experts have issued a chilling warning that the British pint could hit £4 a pop - a price hike provoked by crap weather which has forced up the price of hops.

According to a sobering Guardian report, the British Beer and Pub Association (BBPA) estimates the average jar at £2.50 for lager, and £2.20 for bitter. Pundits say prices will rise by at least 15 per cent a pint, with doomongers slapping an extra 60 per cent on the cost of essential liquid refreshment.

This means that the price of a swift lager could skyrocket to an average four quid - enough to test the pocket of the most dedicated drinker.

Camra research and information manager Iain Lowe confirmed: "It is a bleak time for everyone. These price rises have been predicted for a long time. Hop farmers have not seen any price rises for years, but the appalling summer has finally forced the prices up. Prices at the pump could easily go up by 60 per cent."

To add to the gloom, a recent BBPA report revealed that "14 million fewer pints are being sold [per day] in pubs today - a slump of 49 per cent since the peak in 1979", and that major British brewers suffered a profit slump of 78 per cent between 2004 and 2006. Unsurprisingly, the BBPA insists the industry is "being further hampered by the Treasury which claims 33p out of the cost of every pint".

To underline the dire state of affairs, Scottish & Newcastle - responsible for three of Europe's top ten beers including Foster's and Kronenbourg - today confirmed price increases in 2008 "way above the rate of inflation". The company has fingered higher aluminium, cereal and crude oil costs as the cause, the Guardian explains. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
SLOSH! Cops dethrone suspect - by tipping over portaloo with him inside
Talk about raising a stink and soiling your career
Ingredient found in TASTY BEER is GOOD for your BRAIN
You only have to drink 2k litres a day to see the effect...
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.