Feeds

Beer set to hit four quid a pint

Stuff global warming, this is serious

Top 5 reasons to deploy VMware with Tegile

Booze industry experts have issued a chilling warning that the British pint could hit £4 a pop - a price hike provoked by crap weather which has forced up the price of hops.

According to a sobering Guardian report, the British Beer and Pub Association (BBPA) estimates the average jar at £2.50 for lager, and £2.20 for bitter. Pundits say prices will rise by at least 15 per cent a pint, with doomongers slapping an extra 60 per cent on the cost of essential liquid refreshment.

This means that the price of a swift lager could skyrocket to an average four quid - enough to test the pocket of the most dedicated drinker.

Camra research and information manager Iain Lowe confirmed: "It is a bleak time for everyone. These price rises have been predicted for a long time. Hop farmers have not seen any price rises for years, but the appalling summer has finally forced the prices up. Prices at the pump could easily go up by 60 per cent."

To add to the gloom, a recent BBPA report revealed that "14 million fewer pints are being sold [per day] in pubs today - a slump of 49 per cent since the peak in 1979", and that major British brewers suffered a profit slump of 78 per cent between 2004 and 2006. Unsurprisingly, the BBPA insists the industry is "being further hampered by the Treasury which claims 33p out of the cost of every pint".

To underline the dire state of affairs, Scottish & Newcastle - responsible for three of Europe's top ten beers including Foster's and Kronenbourg - today confirmed price increases in 2008 "way above the rate of inflation". The company has fingered higher aluminium, cereal and crude oil costs as the cause, the Guardian explains. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
Red Bull does NOT give you wings, $13.5m lawsuit says so
Website letting consumers claim $10 cash back crashes after stampede
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.