Feeds

Warner Music supremo in Apple-fondling mea culpa

'Jobs was right. I was wrong.'

Choosing a cloud hosting partner with confidence

Two years after he publicly badmouthed iTunes, Warner Music Group CEO Edgar Bronfman Jr. now thinks it's just peachy.

Speaking earlier this week at the GSMA Mobile Asia Congress in Macau, Bronfman admitted that the music industry was dead wrong about the digital music revolution, before spewing some Apple sweet talk that still has us wondering whether someone had a gun to his head.

"Take it from us music industry folks," Bronfman said. "We used to fool ourselves. We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong."

He acknowledged that Warner Music Group (WMG) and the other mammoth record labels had gone so far as to attack their own customers. "How were we wrong?" he asked himself. "By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find...and as a result of course, consumers won."

But that was just a warm up. Hoping to show that Warner is now very serious about delivering digital tunes to nifty mobile gadgets, Bronfman started channeling Steve Jobs.

"You need to look no further than Apple’s iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window," he said. "And let me remind you, the genesis of the iPhone is the iPod and iTunes — a music device and music service that consumers love."

Yes, this is the same Edgar Bronfman Jr. who tussled with Steve Jobs over iTunes back in 2005, calling it's 99-cent pricing model "unfair" and "indecent". But now he's seen the light. Or there's a gun to his head. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.