Feeds

Microsoft stuffs Sage with free accounts software

Trying to get into SMBs' good books

3 Big data security analytics techniques

Microsoft today blew a raspberry in the face of rival Sage with the launch of its own UK accounting software punted at SMBs (small and medium-sized businesses).

Redmond has also adopted a biz model not typically associated with the software King Kong, with a basic version of its Office Accounting 2008 product being made available for free download from today.

Of course, it's not just Microsoft helping the little guy get his books in order. It's also a clever marketing ploy to entice new start-ups to grow their accounting needs with Microsoft and lure them away from the likes of rival Sage.

Another surprise is that the Express edition can be installed independently of Office.

Any business wanting to use the full range of features on the new software would need to upgrade from the Express edition or buy the Professional version, which comes with a £149.95 price tag.

As part of the firm's aggressive marketing campaign, a free two-month trial of the enhanced version is also currently on offer.

Speaking at the software's launch event in London this morning, Microsoft SMB apps and services general manager Rajat Taneja said the firm was tapping into a lucrative, growing market.

He reckoned many SMBs typically plump for Excel or a pen and paper to do their accounts, neither of which was adequate for the modern business world where everyone wants to chatter on social [cough] networking sites.

The logic, he argued, was to lump everything together, build an accounts system that works with Office apps, alongside a Web 2.0-shaped community network, and hey presto: Microsoft has a whole new market to exploit explore.

According to Taneja the software has already been going down a storm Stateside, where two million downloads of the Express version have been notched up since its launch in October 2006. He said the software giant had helped "double the market in the US."

Microsoft said that a retail version of Office Accounting 2008 will be available early next year. ®

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Ex–Apple CEO John Sculley: Ousting Steve Jobs 'was a mistake'
Twenty-nine years later, post-Pepsi exec has flat-forehead moment
Number crunching suggests Yahoo! US is worth less than nothing
China and Japan holdings worth more than entire company
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.