Feeds

Apple TV goes to the movies

May be useful after all

SANS - Survey on application security programs

Projection on the cheap

Then Dacko thought of Apple TV, which plays high-def content at 1280 by 720 - his film's native resolution. Plugging it into the theater's LCD projector, he could play his flick without a tape deck. "Now that Apple's audio codec does 5.1 audio, I can play a full high-def 5.1 movie off this box."

And he could purchase an Apple TV outright for just $299. "That's less than half what I'd pay someone just to put my movie on an HDCam tape."

All he needed was a way to convert his film to Apple's Apple-centric H.264 video format. And he found it inside FinalCut Pro, the Apple app he used the edit the picture. Using the latest version of QuickTime, FinalCut can now convert to iTunes format with a single click.

Well, a single click and some spare time. FinalCut needed seven hours to compress the file - from 275GB down to a mere 3GB. But once it did, Dacko could copy his movie onto his Apple TV, tuck it under his arm, and carry it to the theater. Toting Apple's 7.7- by 7.7- by 1-inch media player was no more difficult than toting a tape.

Apple TV inside a Brooklyn projection room

Projection room kludge

In the end, Dacko didn't plug the device straight into the theater's LCD projector. The projector couldn't handle 1280 by 720, slightly cropping the image, so he put a signal processor in front of his Apple TV to set things right, taking the resolution down to 1024 by 768. That's hardly HD, but it's better than Dacko could have done with DigiBeta. And he's sure that with a little tinkering, he could run things without a converter box. "I bought that Apple TV the night before the premiere," he admitted.

As he continues to screen films, he can simply load them onto his Apple TV and lug it from theater to theater, doing away with tapes entirely. "I wish I had thought of this before," Dacko said. "I could just create multiple versions on my movie on Apple TV - in every possible aspect ratio and format. All the theater would have to do is plug it in."

Why not lug a laptop from theater to theater? Apple TV offers projector-friendly AV ports, including an HDMI jack. It uses an interface that even the most computer-phobic projectionists can quickly learn to use. And it's designed specifically for streaming video. A laptop processor can so easily bog down with other tasks.

And, of course, it's cheap. When you're an indie filmmaker, that's terribly important. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.