Feeds

EU Google-DoubleClick probe calls for Google-DoubleClick probe

$3.1bn merger could 'harm consumers'

Secure remote control for conventional and virtual desktops

After investigating Google's bid to buy DoubleClick, EU antitrust regulators have decided to investigate it again.

The European Commission originally promised a ruling on Google's proposed $3.1bn purchase on October 26. Then it delayed things a bit, promising a decision would arrive today. And today, as reported by The Wall Street Journal, it said we'll have to wait until April 2.

The commission's initial probe "indicated that the proposed merger would raise competition concerns in the markets for intermediation and ad serving in online advertising." So now it's launched a full-scale anti-trust investigation, which will take another 90 days.

"The Commission will, in particular, investigate whether without this transaction, DoubleClick would have grown into an effective competitor of Google in the market for online ad intermediation," reads a statement from the commission.

But that's not all: "It will also investigate whether the merger, which combines the leading providers of respectively, on the one hand, online advertising space and intermediation services, and, on the other hand, ad serving technology, could lead to anti-competitive restrictions for competitors operating in these markets and thus harm consumers."

Google agreed to purchase DoubleClick in April this year, but the deal has faced scrutiny from the US Federal Trade Commission as well as the EU.

Google insists the merger will promote free speech. But various online ad rivals and privacy advocates see things a little differently. Microsoft, in particular, has vehemently argued that the deal would throttle competition.

Yes, that's the same Microsoft that was slapped by the US Department of Justice for monopolistic shenanigans in the operating system market. But it may have a point. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.