Feeds

Tumbleweeds outnumber punters, as iPhone's First Night flops

Let me through - I'm a journalist

Top three mobile application threats

The UK iPhone launch had generated acres of newsprint, with papers outdoing each to signify the importance of the "event". But rarely have the media elites shown that they don't have a clue what they're doing.

Nick also posits the subversive idea that the "queue" that formed outside Apple's flagship shop on London's Regent Street may be synthetic.

Ian in Southampton is delighted with his iPhone, offered this analysis in a post to Slashdot that's so spot-on it's worth reprinting the best bit.

"I have no doubt that the iPhone will be a success here, it's just Apple misjudged the launch a little," he writes.

As to why, I'm sure everyone knows, but here's a recap as to why it's not the saviour of the UK's mobile industry:

1. We're used to either paying for the phone, or the contract, but not both.

2. We're used to accessing mobile internet on 3G, which was rolled out wider and earlier here than across the USA.

3. There have been several competing devices launched recently, which appeal to a range of demographics; for example, techies will like the N95 while fashion victims will like the Prada wotsit.

4. It's quite chunky as phones go - which might sound pernickerty but the market here is very much geared towards fashionable, neat phones (for example, no manufacturer would dare launch a phone with an aerial here within the last few years as they look so dated, while I hear they're still available in the US).

Which is very fair.

Apple's plan to steamroller the networks, which worked in the fragmented US market, doesn't quite translate to a Europe market - which is far more competitive, and where a wide range of fashionable phones pop up annually at little or no cost to the consumer.

Apple needn't worry that its product line is out of kilter with the world's tastes, however. The wonderful user interface Apple has created for the iPhone translates even better to the iPod. British consumers - who like to boast about a bargain - may decide they can have the best of both worlds: keep the phone they have, and buy an iPod Touch.

Apple may also take some comfort from the fact that it was raining, and that with a recession looming, the British have switched to paying for their mortgages on credit cards - so there's not a lot of discretionary cash left over.

Especially not imaginary discretionary cash - to spend on an imaginary event.

The only people who should really be embarrassed are the newspapers and TV channels, who'd convinced themselves a world-shattering event was about to take place.

Come Friday, they were the only people in the stores. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.