Feeds

Sony goes green with... er... leopard skin look laptop

PETA-bytes

  • alert
  • submit to reddit

The Power of One Brief: Top reasons to choose HP BladeSystem

Apple may have completely left the planet with its nebulous, spaced-out Leopard branding, but thankfully folk who favour the fake feline look can still rely on Sony, which today rolled out a leopard-skin print laptop - the special edition 'Spotted Life' Vaio FZ.

The machine is part of what the Japanese giant calls its "Graphic Splash Eco Edition" line-up: four machines with bizarrely named yet "natural" (eh?) colour schemes that the company believes will appeal to consumers concerned their environmental credentials.

But not, it seems, their taste...

Sony 'Spotted Life' Vaio FZ
Sony's Graphic Splash Eco Edition 'Spotted Life' laptop

So, say hello to 'Caribbean Water' - which sounds like the sort of holiday resort twentysomething visit to get laid - 'Bloom' and 'Clay Earth' - porn-star screen-name, anyone? - as well as the aforementioned 'Spotted Life'.

Sony 'Caribbean Water' Vaio FZ
'Caribbean Water'

'Spotted Life?' 'Spotted Dick', more like. That would be a better a name and one, I'd venture, more suited to appeal to the British buying public. We could even have a 'Custard' model to go with it...

Sony 'Bloom' Vaio FZ
'Bloom'

Alas we Brits don't (yet) get a look in. These "eye-catching notebooks [that] set you apart from the pack and demonstrate your dedication to protecting the environment" are only being foisted on greens in the US.

But what I'd like to know is which bright spark at Sony decided to aim a notebook at eco-sensitives by equipping it with a cover that looks like it's the product of the fur industry? PETA-friendly, it ain't...

That said, it is commendable that Sony will give one per cent - a whopping $13.91 - of the purchase price of each laptop to www.onepercentfortheplanet.org, a body that uses "market forces to drive positive environmental change by inspiring companies to give". What's given goes to "more that 1500 environmental organisations worldwide", the website claims.

the hardware widow
The Hardware Widow is hitched to a young, hardware geek - the
Tech Obsessed Youth - who thinks he knows more about technology than she does...

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Microsoft confirms secret Surface will never see the light of day
Microsoft's form 8-K records decision 'not to ship a new form factor'
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.