Feeds

Google petrol pumps debut next month

The GLav can't be far off

Security for virtualized datacentres

Google, the company that pits bot against bot in the lucrative eyeball-herding range wars of adland, has extended its reach yet further. Not content with hogging browsers and phones, the search colossus will soon appear on the humble petrol pump.

According to AP, new pumps made by Gilbarco Veeder-Root are about to be deployed across America. They will include an internet connection, and a small screen will display a customised version of Google Maps. Directions can be printed out.

It seems that the pump app will be badly crippled, however, as users won't be able to put in a specific address - though Gilbarco says it might add this later, if the mood takes it.

For now, drivers will only be able to select destinations such as hotels, restaurants and hospitals selected by the petrol station management.

There won't be any ads on this version of Google. The business model is described using the elliptical phrase: "Participating retailers will be able to make extra money from other merchants that offer coupons on the service."

Karen Roter Davis of Google said that the service would appeal to stubborn motorists who refuse to ask people for directions. "This will be sort of a Googley, more stealthy way of getting directions," says she.

Possibly a more Googley, stealthy way of directing customers to businesses, too.®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
Keep that consumer browser tat away from our software says Oracle
Big Red decides it will only support Firefox's Extended Support Releases
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
TIBCO ponders new 'financial options', including sale or merger
Your challenge: find ways to satisfy shareholders of mid-sized enterprise software outfit
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.