Feeds

Google petrol pumps debut next month

The GLav can't be far off

Secure remote control for conventional and virtual desktops

Google, the company that pits bot against bot in the lucrative eyeball-herding range wars of adland, has extended its reach yet further. Not content with hogging browsers and phones, the search colossus will soon appear on the humble petrol pump.

According to AP, new pumps made by Gilbarco Veeder-Root are about to be deployed across America. They will include an internet connection, and a small screen will display a customised version of Google Maps. Directions can be printed out.

It seems that the pump app will be badly crippled, however, as users won't be able to put in a specific address - though Gilbarco says it might add this later, if the mood takes it.

For now, drivers will only be able to select destinations such as hotels, restaurants and hospitals selected by the petrol station management.

There won't be any ads on this version of Google. The business model is described using the elliptical phrase: "Participating retailers will be able to make extra money from other merchants that offer coupons on the service."

Karen Roter Davis of Google said that the service would appeal to stubborn motorists who refuse to ask people for directions. "This will be sort of a Googley, more stealthy way of getting directions," says she.

Possibly a more Googley, stealthy way of directing customers to businesses, too.®

Security for virtualized datacentres

More from The Register

next story
Microsoft WINDOWS 10: Seven ATE Nine. Or Eight did really
Windows NEIN skipped, tech preview due out on Wednesday
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.