Feeds

UK iPhone customers to get fairer usage

But some usage is more fair than others

Combat fraud and increase customer satisfaction

O2 has decided that iPhone users on its network won't be limited by their "fair usage" policy, and really will get "unlimited" access to the internet. But other customers signed up for "unlimited" contracts will have to wait and see if O2 decides all their usage is fair too.

UK punters signing up for an iPhone, exclusively on O2 from Friday, will be able to use the Edge network (where available) without having to worry about hitting the company's "fair use" limit.

O2 marketing director Sally Cowdry explains the firm's rethink:

We now appreciate that having set limits as part of the fair use policy conflicted with our objective of encouraging internet usage on the iPhone. People don't speak in megabytes and customer feedback has been that if we say unlimited, it should be unlimited.

But while O2 is keen to encourage iPhone users to use the internet, those opting for any other technology are stuck with the 200MB limit O2 imposes on the £7.50 a month flat rate data tariff, unless they want to shell out an extra £22.50 for Web Max, and even then they're limited to 3GB.

When we suggested this was a little unfair on those not seduced by Mr Jobs' toy, O2 told us it was "currently reviewing the fair use policies on our other unlimited data offerings".

The problem for O2 is that the only difference between "O2 Web" and "Web Max" is that fair use limitation. Remove that and anyone paying £30 a month for Web Max is going to look a fool.

It would, presumably, be possible to sign up for the iPhone tariff and then slip your SIM into an N95 or similar to enjoy truly unlimited access, though it's hard to say if that would give you 3G access as the iPhone has no use for such technology.

O2 should be applauded for offering a proper unlimited data tariff, but limiting it to the customers of one device isn't going to make things easier for customers to understand, or any fairer. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.