Feeds

UK iPhone customers to get fairer usage

But some usage is more fair than others

Providing a secure and efficient Helpdesk

O2 has decided that iPhone users on its network won't be limited by their "fair usage" policy, and really will get "unlimited" access to the internet. But other customers signed up for "unlimited" contracts will have to wait and see if O2 decides all their usage is fair too.

UK punters signing up for an iPhone, exclusively on O2 from Friday, will be able to use the Edge network (where available) without having to worry about hitting the company's "fair use" limit.

O2 marketing director Sally Cowdry explains the firm's rethink:

We now appreciate that having set limits as part of the fair use policy conflicted with our objective of encouraging internet usage on the iPhone. People don't speak in megabytes and customer feedback has been that if we say unlimited, it should be unlimited.

But while O2 is keen to encourage iPhone users to use the internet, those opting for any other technology are stuck with the 200MB limit O2 imposes on the £7.50 a month flat rate data tariff, unless they want to shell out an extra £22.50 for Web Max, and even then they're limited to 3GB.

When we suggested this was a little unfair on those not seduced by Mr Jobs' toy, O2 told us it was "currently reviewing the fair use policies on our other unlimited data offerings".

The problem for O2 is that the only difference between "O2 Web" and "Web Max" is that fair use limitation. Remove that and anyone paying £30 a month for Web Max is going to look a fool.

It would, presumably, be possible to sign up for the iPhone tariff and then slip your SIM into an N95 or similar to enjoy truly unlimited access, though it's hard to say if that would give you 3G access as the iPhone has no use for such technology.

O2 should be applauded for offering a proper unlimited data tariff, but limiting it to the customers of one device isn't going to make things easier for customers to understand, or any fairer. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.