Feeds

iPhone to solve UK unemployment

Is there anything it can't do?

Combat fraud and increase customer satisfaction

Not content with redefining the mobile phone and computer industries, the iPhone can now take credit for creating new jobs and saving the UK economy, apparently.

The news comes from O2, which is recruiting more than 1,400 new bods to help punters understand just how radically cool their new phone is, once it's launched on Friday.

Half the new staff will be in O2 stores showing customers how to setup their email and buy ringtones from the iTunes store, the other half will be in the O2 call centres explaining to punters why they have to buy their ringtones from the iTunes store and that being unable to install applications is a feature, not a restriction.

We're not clear why a handset which is famed for its ease of use requires 1,400 additional script-readers to help punters understand, but apparently it's "to ensure this good experience from the moment you purchase the iPhone through to activation and on-going support".

Given the way the iPhone has revolutionised all our lives even before we can (legally) buy one, and now is bringing new jobs to the UK economy, surely a knighthood for Steve can't be far off. ®

Top three mobile application threats

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T dangles gigabit broadband plans over 100 US cities
So soon after a mulled Google Fiber expansion, fancy that
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
Turnbull gave NBN Co NO RULES to plan blackspot upgrades
NBN Co faces huge future Telstra bills and reduces fibre footprint
NBN Co plans fibre-to-the-basement blitz to beat cherry-pickers
Heading off at the pass operation given same priority as blackspot fixing
NBN Co in 'broadband kit we tested worked' STUNNER
Announcement of VDSL trial is not proof of concept for fibre-to-the-node
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.