Feeds

BBC.com begins commercial push

Auntie pimped to foreigners

Combat fraud and increase customer satisfaction

The BBC has already begun serving advertising to overseas visitors to its website, after its governing body agreed to the move last month.

The rollout is being run by the Beeb's commercial arm, BBC Worldwide. It's starting with a gradual launch of European and North American campaigns ahead of a "full deployment" in January, a spokeswoman told us.

Ads are appearing on both the homepage and the main news page (screengrab here). So far, we've seen Flash marketing for British Airways and Airbus adorning BBC pages.

Making money back from its worldwide online presence is a top financial priority for the cash-strapped public service broadcaster, which is taking heavy job losses to cut costs.

The BBC is paid for by UK viewers through a £135.50 ($282.76) annual TV licence fee. BBC Worldwide has been ordered to double the cash it funnels back into corporation coffers within five years.

The plan for website ads was agreed to by the BBC Trust on the condition the ads don't distract too much from editorial content. There will be no pop-ups, and ads will appear only on heavily-trafficked pages. The BBC is using IP address-based geo-targeting to ensure that UK users do not see the ads, although it is not fool proof. ®

Bootnote

Cheers to Rew for the screengrab.

3 Big data security analytics techniques

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.