Feeds

BBC.com begins commercial push

Auntie pimped to foreigners

3 Big data security analytics techniques

The BBC has already begun serving advertising to overseas visitors to its website, after its governing body agreed to the move last month.

The rollout is being run by the Beeb's commercial arm, BBC Worldwide. It's starting with a gradual launch of European and North American campaigns ahead of a "full deployment" in January, a spokeswoman told us.

Ads are appearing on both the homepage and the main news page (screengrab here). So far, we've seen Flash marketing for British Airways and Airbus adorning BBC pages.

Making money back from its worldwide online presence is a top financial priority for the cash-strapped public service broadcaster, which is taking heavy job losses to cut costs.

The BBC is paid for by UK viewers through a £135.50 ($282.76) annual TV licence fee. BBC Worldwide has been ordered to double the cash it funnels back into corporation coffers within five years.

The plan for website ads was agreed to by the BBC Trust on the condition the ads don't distract too much from editorial content. There will be no pop-ups, and ads will appear only on heavily-trafficked pages. The BBC is using IP address-based geo-targeting to ensure that UK users do not see the ads, although it is not fool proof. ®

Bootnote

Cheers to Rew for the screengrab.

High performance access to file storage

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Sorry London, Europe's top tech city is Munich
New 'Atlas of ICT Activity' finds innovation isn't happening at Silicon Roundabout
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.