Feeds

MySpace ads zero in on user data

Your move, Facebook

Security for virtualized datacentres

MySpace has tightened its advertising targeting system to let marketeers aim their pitch at more specific user interests, in the hope they'll be more likely to respond.

The social network first introduced 10 categories earlier this year to allow products to be pitched at interests listed by MySpace members, such as "movies". Today's so-called "hyper-targeting" upgrade means ads will be targeted on hundreds of sub-categories, such as "action movies".

The system will use data users have made public, and there will be an opt-out, MySpace execs have promised.

The timing of MySpace's move is telling: Facebook will announce its widely-trailed targeting network tomorrow.

It's thought it'll include some facility for Facebook to track the purchases its users make on the third-party sites they click through to, which will feed back into the targeting system.

The fate of these technologies could prove make or break for social networking sites, which promised investors a marketing goldmine but have so far delivered only chatter and vast hosting expenses. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.