Feeds

MySpace ads zero in on user data

Your move, Facebook

Bridging the IT gap between rising business demands and ageing tools

MySpace has tightened its advertising targeting system to let marketeers aim their pitch at more specific user interests, in the hope they'll be more likely to respond.

The social network first introduced 10 categories earlier this year to allow products to be pitched at interests listed by MySpace members, such as "movies". Today's so-called "hyper-targeting" upgrade means ads will be targeted on hundreds of sub-categories, such as "action movies".

The system will use data users have made public, and there will be an opt-out, MySpace execs have promised.

The timing of MySpace's move is telling: Facebook will announce its widely-trailed targeting network tomorrow.

It's thought it'll include some facility for Facebook to track the purchases its users make on the third-party sites they click through to, which will feed back into the targeting system.

The fate of these technologies could prove make or break for social networking sites, which promised investors a marketing goldmine but have so far delivered only chatter and vast hosting expenses. ®

Application security programs and practises

More from The Register

next story
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.