Feeds

MySpace ads zero in on user data

Your move, Facebook

Business security measures using SSL

MySpace has tightened its advertising targeting system to let marketeers aim their pitch at more specific user interests, in the hope they'll be more likely to respond.

The social network first introduced 10 categories earlier this year to allow products to be pitched at interests listed by MySpace members, such as "movies". Today's so-called "hyper-targeting" upgrade means ads will be targeted on hundreds of sub-categories, such as "action movies".

The system will use data users have made public, and there will be an opt-out, MySpace execs have promised.

The timing of MySpace's move is telling: Facebook will announce its widely-trailed targeting network tomorrow.

It's thought it'll include some facility for Facebook to track the purchases its users make on the third-party sites they click through to, which will feed back into the targeting system.

The fate of these technologies could prove make or break for social networking sites, which promised investors a marketing goldmine but have so far delivered only chatter and vast hosting expenses. ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.