Feeds

MySpace ads zero in on user data

Your move, Facebook

Remote control for virtualized desktops

MySpace has tightened its advertising targeting system to let marketeers aim their pitch at more specific user interests, in the hope they'll be more likely to respond.

The social network first introduced 10 categories earlier this year to allow products to be pitched at interests listed by MySpace members, such as "movies". Today's so-called "hyper-targeting" upgrade means ads will be targeted on hundreds of sub-categories, such as "action movies".

The system will use data users have made public, and there will be an opt-out, MySpace execs have promised.

The timing of MySpace's move is telling: Facebook will announce its widely-trailed targeting network tomorrow.

It's thought it'll include some facility for Facebook to track the purchases its users make on the third-party sites they click through to, which will feed back into the targeting system.

The fate of these technologies could prove make or break for social networking sites, which promised investors a marketing goldmine but have so far delivered only chatter and vast hosting expenses. ®

Intelligent flash storage arrays

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.