Feeds

MySpace backs Google's anti-Facebook play

And Bebo too

Remote control for virtualized desktops

Well, Google's OpenSocial initiative includes a big name after all.

MySpace has embraced the OpenSocial APIs (Application Programming Interfaces), a means of building applications for all sorts of social networking sites that aren't Facebook.

Oh, and Bebo has joined the mix as well.

Earlier this week, when talk of OpenSocial first leaked onto the web, MySpace wasn't mentioned as a participant, and we couldn't help but wonder if the Google-led initiative lacked a little punch.

Obviously, OpenSocial was an attempt to counter Facebook Platform, the API that Facebook served up to developers last May. But none of the participating social networks could even approach Facebook's massive popularity.

Then the official OpenSocial press release arrived this afternoon - and it came from both Google and MySpace. It said the companies were "joining forces" to launch the new service. MySpace wasn't just participant. It was "spearheading" the initiative, right alongside with Google.

When we spoke to two other OpenSocial members earlier today, both Ning and LinkedIn described Google as the project's sole ringleader. "Google has been leading the charge, but at the same time they've been extremely open to feedback and different ideas," Ning CEO Gina Bianchini told us.

But now Google and MySpace are saying they've been in talks about this sort of social networking standard for "about a year",

Whatever the circumstances, the OpenSocial initiative now includes the world's most popular social networking site. Not to mention Bebo, whose name was tucked into the bottom of today's press release. According to research firm Hitwise, Bebo recently overtook eBay as the most searched for brand in the UK. And it has likely overtaken MySpace as Britain's top social networker. ®

Internet Security Threat Report 2014

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Post-Microsoft, post-PC programming: The portable REVOLUTION
Code jockeys: count up and grab your fabulous tablets
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.