Feeds

MySpace backs Google's anti-Facebook play

And Bebo too

Build a business case: developing custom apps

Well, Google's OpenSocial initiative includes a big name after all.

MySpace has embraced the OpenSocial APIs (Application Programming Interfaces), a means of building applications for all sorts of social networking sites that aren't Facebook.

Oh, and Bebo has joined the mix as well.

Earlier this week, when talk of OpenSocial first leaked onto the web, MySpace wasn't mentioned as a participant, and we couldn't help but wonder if the Google-led initiative lacked a little punch.

Obviously, OpenSocial was an attempt to counter Facebook Platform, the API that Facebook served up to developers last May. But none of the participating social networks could even approach Facebook's massive popularity.

Then the official OpenSocial press release arrived this afternoon - and it came from both Google and MySpace. It said the companies were "joining forces" to launch the new service. MySpace wasn't just participant. It was "spearheading" the initiative, right alongside with Google.

When we spoke to two other OpenSocial members earlier today, both Ning and LinkedIn described Google as the project's sole ringleader. "Google has been leading the charge, but at the same time they've been extremely open to feedback and different ideas," Ning CEO Gina Bianchini told us.

But now Google and MySpace are saying they've been in talks about this sort of social networking standard for "about a year",

Whatever the circumstances, the OpenSocial initiative now includes the world's most popular social networking site. Not to mention Bebo, whose name was tucked into the bottom of today's press release. According to research firm Hitwise, Bebo recently overtook eBay as the most searched for brand in the UK. And it has likely overtaken MySpace as Britain's top social networker. ®

Boost IT visibility and business value

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
PEAK LANDFILL: Why tablet gloom is good news for Windows users
Sinofsky's hybrid strategy looks dafter than ever
Fiendishly complex password app extension ships for iOS 8
Just slip it in, won't hurt a bit, 1Password makers urge devs
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.