Feeds

MySpace backs Google's anti-Facebook play

And Bebo too

Boost IT visibility and business value

Well, Google's OpenSocial initiative includes a big name after all.

MySpace has embraced the OpenSocial APIs (Application Programming Interfaces), a means of building applications for all sorts of social networking sites that aren't Facebook.

Oh, and Bebo has joined the mix as well.

Earlier this week, when talk of OpenSocial first leaked onto the web, MySpace wasn't mentioned as a participant, and we couldn't help but wonder if the Google-led initiative lacked a little punch.

Obviously, OpenSocial was an attempt to counter Facebook Platform, the API that Facebook served up to developers last May. But none of the participating social networks could even approach Facebook's massive popularity.

Then the official OpenSocial press release arrived this afternoon - and it came from both Google and MySpace. It said the companies were "joining forces" to launch the new service. MySpace wasn't just participant. It was "spearheading" the initiative, right alongside with Google.

When we spoke to two other OpenSocial members earlier today, both Ning and LinkedIn described Google as the project's sole ringleader. "Google has been leading the charge, but at the same time they've been extremely open to feedback and different ideas," Ning CEO Gina Bianchini told us.

But now Google and MySpace are saying they've been in talks about this sort of social networking standard for "about a year",

Whatever the circumstances, the OpenSocial initiative now includes the world's most popular social networking site. Not to mention Bebo, whose name was tucked into the bottom of today's press release. According to research firm Hitwise, Bebo recently overtook eBay as the most searched for brand in the UK. And it has likely overtaken MySpace as Britain's top social networker. ®

Boost IT visibility and business value

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.