Feeds

Big Blue gets into greenwash

Data centres to get green certificates

Boost IT visibility and business value

IBM, as part of its environmental initiative dubbed "Big Green Innovations", will offer energy efficient data centres a certificate of greeness - if they can prove they have reduced power consumption.

Big Blue is partnering with Neuwing Energy to offer data centres a third-party approved certificate to show they have reduced energy consumption. These certificates can either be used to prove you are reducing your carbon footprint, or traded on the energy efficiency market. Data centres can use up to 15 times the electricity of a normal office.

Neuwing will first assess how much energy your servers and air conditioning are using, then test again when changes have been made. It will either keep a portion of your certificates or charge a per MWH saved fee.

The scheme is initially available in the US, but IBM hopes to extend it to Europe in 2008.

More on Big Blue's greening here, or there's a press release (pdf) here. ®

Boost IT visibility and business value

More from The Register

next story
HP busts out new ProLiant Gen9 servers
Think those are cool? Wait till you get a load of our racks
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
Community chest: Storage firms need to pay open-source debts
Samba implementation? Time to get some devs on the job
Like condoms, data now comes in big and HUGE sizes
Linux Foundation lights a fire under storage devs with new conference
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
Gamma's not a goner! UK ISP sorts out major outage
Says BT is the root of the problem
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.