Big Blue gets into greenwash
Data centres to get green certificates
Posted in Servers, 2nd November 2007 10:48 GMT
Free whitepaper – Cooling strategies for ultra-high density racks and blade servers
IBM, as part of its environmental initiative dubbed "Big Green Innovations", will offer energy efficient data centres a certificate of greeness - if they can prove they have reduced power consumption.
Big Blue is partnering with Neuwing Energy to offer data centres a third-party approved certificate to show they have reduced energy consumption. These certificates can either be used to prove you are reducing your carbon footprint, or traded on the energy efficiency market. Data centres can use up to 15 times the electricity of a normal office.
Neuwing will first assess how much energy your servers and air conditioning are using, then test again when changes have been made. It will either keep a portion of your certificates or charge a per MWH saved fee.
The scheme is initially available in the US, but IBM hopes to extend it to Europe in 2008.
More on Big Blue's greening here, or there's a press release (pdf) here. ®
Free whitepaper – Deploying high-density zones in a low-density data center

Analyst Keynote: The Register Agile Data Center Summit
Seven ways to lower storage costs
Dell PowerEdge M710 with Dell EqualLogic storage vs. HP ProLiant BL685c with HP StorageWorks EVA 4400
Analyst Keynote: The Register Agile Data Center Summit

OpenOffice.org pushes gamers' buttons with OOMouse
Windows 7 kills two thirds of active Vista initiatives
Big Iron, big data, big networks, big problems
HP scores SMB storage hat-trick