Feeds

Privacy advos demand 'do not track list' for websites

As web marketeers tune up for FTC privacy meeting

Remote control for virtualized desktops

A coalition of US privacy organisations has demanded the Federal Trade Commission (FTC) set up a "do not track" list to allow consumers to surf the web without having their behaviour monitored, warehoused, and mined by marketeers.

The groups' call for more internet privacy was part of the knuckle cracking by Washington's net lobbyists this morning ahead of an FTC sponsored Town Hall meeting covering behavioural internet advertising.

The coalition, which includes the Electronic Frontier Foundation (EFF) and the Centre for Democracy and Technology, has demanded customers be able to opt out of being tracked by advertisers, just as US consumers can sign up to a do not call list to escape telemarketers.

Other demands from the consumer privacy lobby include a redefinition of "personally identifiable information" and the setting up of an "online consumer protection privacy committee".

It's also demanded more disclosure by advertisers and a ban on "collecting and using personally identifiable information about health, financial activities, and other sensitive data".

Given that sensitive data is the gold dust that keeps advertisers digging away in their data warehouses, the battle lines are clearly drawn.

On the other side of the town hall, the Internet Advertising Bureau (IAB), in its submission to the FTC, trumpeted its initiatives to protect consumer privacy, while saying "the interaction among consumers, publishers, and advertisers fuels the engine that drives the net".

Unsurprisingly, it insisted "self regulation protects consumer privacy". It is the increased use of information which "fosters the availability of free content and services and more relevant advertising", apparently, but consumers can rest easy as IAB members recognised their "responsibility to protect and use that information to benefit consumers". Mainly by producing more targeted marketing material.

And just to show how in tune it is with the kids, the IAB included a presentation that declares: "Marketing is the new rock and roll, Super CMOs are the stars, and growth champion marketing teams are the band." Which presumably makes tracking data the new cocaine. ®

Top 5 reasons to deploy VMware with Tegile

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
How to simplify SSL certificate management
Simple steps to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle.