Feeds

Privacy advos demand 'do not track list' for websites

As web marketeers tune up for FTC privacy meeting

Secure remote control for conventional and virtual desktops

A coalition of US privacy organisations has demanded the Federal Trade Commission (FTC) set up a "do not track" list to allow consumers to surf the web without having their behaviour monitored, warehoused, and mined by marketeers.

The groups' call for more internet privacy was part of the knuckle cracking by Washington's net lobbyists this morning ahead of an FTC sponsored Town Hall meeting covering behavioural internet advertising.

The coalition, which includes the Electronic Frontier Foundation (EFF) and the Centre for Democracy and Technology, has demanded customers be able to opt out of being tracked by advertisers, just as US consumers can sign up to a do not call list to escape telemarketers.

Other demands from the consumer privacy lobby include a redefinition of "personally identifiable information" and the setting up of an "online consumer protection privacy committee".

It's also demanded more disclosure by advertisers and a ban on "collecting and using personally identifiable information about health, financial activities, and other sensitive data".

Given that sensitive data is the gold dust that keeps advertisers digging away in their data warehouses, the battle lines are clearly drawn.

On the other side of the town hall, the Internet Advertising Bureau (IAB), in its submission to the FTC, trumpeted its initiatives to protect consumer privacy, while saying "the interaction among consumers, publishers, and advertisers fuels the engine that drives the net".

Unsurprisingly, it insisted "self regulation protects consumer privacy". It is the increased use of information which "fosters the availability of free content and services and more relevant advertising", apparently, but consumers can rest easy as IAB members recognised their "responsibility to protect and use that information to benefit consumers". Mainly by producing more targeted marketing material.

And just to show how in tune it is with the kids, the IAB included a presentation that declares: "Marketing is the new rock and roll, Super CMOs are the stars, and growth champion marketing teams are the band." Which presumably makes tracking data the new cocaine. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.