Feeds

Is storage becoming IT's Hummer?

VMware blamed as storage nears top of leccy guzzle pile

5 things you didn’t know about cloud backup

VMware is set to turn storage administrators into the energy-profligate and hated SUV drivers of the corporate world, a top analyst has claimed.

That's because consolidation will cut servers' share of data centre power consumption and propel storage to pole position in IT's energy greed league, claimed Enterprise Strategy Group founder Steve Duplessie in his keynote presentation to SNW Europe in Frankfurt.

"Currently, electricity use is roughly evenly split between server, storage and networking," he said. "Virtualisation consolidates servers and shifts the magnifying glass onto storage."

In the virtualised data centre of the near future, storage could consume as much as 50 per cent of the total energy budget, with networking gear taking 40 per cent and servers just 10 per cent, he predicted.

He added that in an ESG survey, 54 per cent of IT managers said a move to virtual servers had been followed by an increase in storage capacity per server.

On the plus side, Duplessie said virtual servers will at last kill off internal storage, as you can't use the likes of VMotion to move virtual machines around unless their storage is networked.

"Finally, SAN is better, NAS is better," he said. "And the good news for vendors is it's all going to be brand new, because it doesn't make a lot of sense to repurpose all that old direct-attached storage."

Duplessie added that this seismic shift also gives storage bosses a golden opportunity to properly address the problem of storage capacities doubling and redoubling.

"I contend that the only way to show true value in storage is process change, not technology change," he said.

"You're going to have to go to the business and say that the nature of data has changed - very little now is transaction processing data, it's all fixed content, and while it's still valuable, it's not valuable in the same way and it doesn't need more copying once it's fixed."

Technologies to watch for, when it comes to storing fixed digital content, include dynamic volume management, snapshots, MAID (massive array of idle disks), and de-duplication, he concluded. ®

Build a business case: developing custom apps

More from The Register

next story
Microsoft: Azure isn't ready for biz-critical apps … yet
Microsoft will move its own IT to the cloud to avoid $200m server bill
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
Silicon Valley jolted by magnitude 6.1 quake – its biggest in 25 years
Did the earth move for you at VMworld – oh, OK. It just did. A lot
VMware's high-wire balancing act: EVO might drag us ALL down
Get it right, EMC, or there'll be STORAGE CIVIL WAR. Mark my words
Forrester says it's time to give up on physical storage arrays
The physical/virtual storage tipping point may just have arrived
VMware vaporises vCHS hybrid cloud service
AnD yEt mOre cRazy cAps to dEal wIth
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.