Feeds

Saga shuffles into social networking

Hip replacement (for actually leaving the house)

Boost IT visibility and business value

OAP über-brand Saga has today dusted off its own social network aimed at the over-50s.

Saga Zone has been in beta for four months, and so far boasts 13,000 members. It's "a new online community where you create a whole new social network of friends and easily stay in touch from the comfort of your home". There's nothing to stop under-50s registering, should they be so inclined.

It has the usual friend-making, photo-sharing and blogging features familiar to the modern internet time-waster.

According to Ofcom, over-65s online clock up 42 hours a week online each.

Saga Zone marks another new venture for the former holiday club, which has enjoyed rapid expansion as the baby boom generation comes of age. It now offers insurance and other financial services too.

While it's easy to deride Saga Zone with pensioner-based punnery (take a bow, the Financial Times: "If you want to get in with the gin crowd..."), consider this: older people have a lot of time on their hands, money to burn, and - if you believe antiques scammers - they're gullible.

In short, they're the perfect web 2.0 target market. They make the penniless students populating MySpace and Facebook look like advertising poison.

However, with its demographic, we expect Saga Zone's death churn rate will be slightly higher than their like. Perhaps that's what precipitated the 72 redundancies at US OAPnet Eons last month. ®

Build a business case: developing custom apps

More from The Register

next story
The Return of BSOD: Does ANYONE trust Microsoft patches?
Sysadmins, you're either fighting fires or seen as incompetents now
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
China hopes home-grown OS will oust Microsoft
Doesn't much like Apple or Google, either
Sin COS to tan Windows? Chinese operating system to debut in autumn – report
Development alliance working on desktop, mobe software
Eat up Martha! Microsoft slings handwriting recog into OneNote on Android
Freehand input on non-Windows kit for the first time
Linux kernel devs made to finger their dongles before contributing code
Two-factor auth enabled for Kernel.org repositories
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?