Feeds

Saga shuffles into social networking

Hip replacement (for actually leaving the house)

Combat fraud and increase customer satisfaction

OAP über-brand Saga has today dusted off its own social network aimed at the over-50s.

Saga Zone has been in beta for four months, and so far boasts 13,000 members. It's "a new online community where you create a whole new social network of friends and easily stay in touch from the comfort of your home". There's nothing to stop under-50s registering, should they be so inclined.

It has the usual friend-making, photo-sharing and blogging features familiar to the modern internet time-waster.

According to Ofcom, over-65s online clock up 42 hours a week online each.

Saga Zone marks another new venture for the former holiday club, which has enjoyed rapid expansion as the baby boom generation comes of age. It now offers insurance and other financial services too.

While it's easy to deride Saga Zone with pensioner-based punnery (take a bow, the Financial Times: "If you want to get in with the gin crowd..."), consider this: older people have a lot of time on their hands, money to burn, and - if you believe antiques scammers - they're gullible.

In short, they're the perfect web 2.0 target market. They make the penniless students populating MySpace and Facebook look like advertising poison.

However, with its demographic, we expect Saga Zone's death churn rate will be slightly higher than their like. Perhaps that's what precipitated the 72 redundancies at US OAPnet Eons last month. ®

SANS - Survey on application security programs

More from The Register

next story
Ubuntu 14.04 LTS: Great changes, but sssh don't mention the...
Why HELLO Amazon! You weren't here last time
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
OpenBSD founder wants to bin buggy OpenSSL library, launches fork
One Heartbleed vuln was too many for Theo de Raadt
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Red Hat to ship RHEL 7 release candidate with a taste of container tech
Grab 'near-final' version of next Enterprise Linux next week
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.