I realise that these are just UK ad figures, but how do the figures stack up as a whole (ITV vs Google)?

Also, how much more growth is available to Google - i.e. if one assumes that the (global) budget available to be spent on advertising is a slowly growing amount, how much longer can the revenue growth previously seen by Google continue?

When they say ITV1, are they neglecting the non-ITV1 covered ITV regions? Theres Scotland, Northern Ireland (which is carried in all of Ireland pretty much, so about 6M audience) and the Channel Islands (where I doubt the ad revenue amounts to much...) owned by independent contractors still.