Feeds

Google jumps ahead of ITV1 on Q3 ad revenue

Web blows raspberry at the telly

Boost IT visibility and business value

Internet behemoth Google has seen its advertising revenues overtake the UK's most popular commercial television channel in the third quarter of this year.

According to analysis carried out by The Times, Google pulled in total revenues of £327m compared with an estimated £317m for all of ITV1's output during the same period between July and September 2007.

The report said the new figures offered a significant milestone as it was the first time Google has overtaken ITV1 in pulling in UK advertising revenue.

Last year the ubiquitous internet firm surpassed Channel 4's total advertising bounty, with Google generating £871m in revenue from sponsored links for 2006. For the first nine months of this year, Google's advertising revenue increased to £925m.

For the entire year ITV1 would remain the frontrunner, The Times predicted in its analysis. It said the TV channel should expect to pump out a figure of around £1.3bn in advertising revenue for the year.

The newspaper attributed that total to ITV1's lead in the first quarter as well as bullish fourth-quarter sales.

Of course, the analysis only focused on ITV's main channel and not on any of its digital offerings. The combined total could see the TV firm continue to dominate the advertising landscape, generating expected revenue of about £1.45bn for 2007.

In August this year, media regulator Ofcom said that total UK online advertising spend had broken the £2bn mark in 2006.

It also said that internet advertising spend was now equivalent to more than 80 per cent of advertising spent on Britain's three largest commercial TV channels (ITV1, Channel 4 and Five) by market share. ®

Boost IT visibility and business value

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Too many IT conferences to cover? MICROSOFT to the RESCUE!
Yet more word of cuts emerges from Redmond
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.