Feeds

Google jumps ahead of ITV1 on Q3 ad revenue

Web blows raspberry at the telly

Top 5 reasons to deploy VMware with Tegile

Internet behemoth Google has seen its advertising revenues overtake the UK's most popular commercial television channel in the third quarter of this year.

According to analysis carried out by The Times, Google pulled in total revenues of £327m compared with an estimated £317m for all of ITV1's output during the same period between July and September 2007.

The report said the new figures offered a significant milestone as it was the first time Google has overtaken ITV1 in pulling in UK advertising revenue.

Last year the ubiquitous internet firm surpassed Channel 4's total advertising bounty, with Google generating £871m in revenue from sponsored links for 2006. For the first nine months of this year, Google's advertising revenue increased to £925m.

For the entire year ITV1 would remain the frontrunner, The Times predicted in its analysis. It said the TV channel should expect to pump out a figure of around £1.3bn in advertising revenue for the year.

The newspaper attributed that total to ITV1's lead in the first quarter as well as bullish fourth-quarter sales.

Of course, the analysis only focused on ITV's main channel and not on any of its digital offerings. The combined total could see the TV firm continue to dominate the advertising landscape, generating expected revenue of about £1.45bn for 2007.

In August this year, media regulator Ofcom said that total UK online advertising spend had broken the £2bn mark in 2006.

It also said that internet advertising spend was now equivalent to more than 80 per cent of advertising spent on Britain's three largest commercial TV channels (ITV1, Channel 4 and Five) by market share. ®

Beginner's guide to SSL certificates

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.