OCZ buys high-end PC builder
Hypersonic drive
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OCZ, the California memory module maker, has gone and bought itself a PC company. Its new baby is called Hypersonic PC, a New York-based "performance" - i.e. expensive - system builder, which specialises in gaming rigs, fancy notebooks and juiced up workstations. The money it paid Silicon Data Inc., Hypersonic's former owner, is undisclosed
OCZ will continue to position Hypersonic at the high-end market, while investing to "maximize innovation and technological leadership". In May, the company bought a component firm called PC Power and Cooling, which does pretty much what you think it would. Considering how awful the memory market is lately - and in recent years there have been many more downs than up, it surely makes sense for OCZ to broaden its wings.
It will be interesting to see how its focus on the high-end of the PC market pans out, for the commoditisation of this market is relentless. The point about being a niche PC boutique, presumably, is to be more nimble than the big guys, get to market more quickly, and out-design them for the hard core enthusiasts. But Dell and HP are doing this too, through their recent-ish acquisitions: Alienware and VoodooPC. And they have immeasurably more buying power and more mindshare with the Intels, AMDs and Nvidias, than, well, anyone. And more designers than you can shake a stick at, too. ®
COMMENTS
how do you know
if they are ripping you off or not you obviously pay more for high performance but how do you know it's not 1% better and 300% more expensive than some less glitzy alternative it seems a sink hole for unwise money. I just think this because I notice the rest of the industry is like this the last 10% improvement in speed costs 20 or 30 x the money.Example Intels pricing 120 240 360 7000 seems a bit top heavy.
well, their memory has done well by me
I've got 4GB of their fancy schmancy PC6400 dual channel memory in my gaming rig. No problems, and their pricing was actually very reasonable considering the high end tag and the bling-y chromed mesh "heat dissipator". If they can carry over that reliability and value, then they're set.
Of course, when i see them trying to guarantee "110% reliability during your warranty" and other marketdroid speak, I get worried.
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