Feeds

Motorola: Apple will not open the iPhone

Nix to Napster

The Power of One Infographic

CTIA The senior director of entertainment products at Motorola questions whether Apple will truly "open up" the iPhone.

"We've yet to see Apple's SDK [software developers' kit], and I'm sure there will be some level of [Apple] control that goes along with it. I guarantee you that you will not see a Napster music service on the iPhone," said David Ulmer, as he and three other wireless industry big-wigs pondered the impact of Apple's latest status symbol at this week's CTIA Wireless I.T. and Entertainment trade show in San Francisco.

"The iPhone may offer some sort of open web. But music sales? Device sales? Accessory sales? Anything you pay is probably going to come from Apple."

But not everyone agrees with him. Including the bigwig who sat just to his left. "Apple has announced an SDK, and if you believe them - and I think most of us do - it will be open," said Sam Altman, the co-founder and CEO of loopt, a social network-ified mobile mapping service. "You'll be able to upload whatever app you want on it."

Last week, Apple CEO Steve Jobs announced that the company will spit out an iPhone SDK in February next year, but Stevie didn't say if the kit will be available to all third-party developers or just a chosen few. And there's no word on whether third-parties will have the power to build apps that actually sell stuff on the iPhone.

Whatever Apple does with the iPhone, Motorola's Ulmer is glad it's here. He believes that iPhone has opened new doors for old-school handset manufacturers, including Motorola. "For us, it's been quite beneficial, because wireless carriers are now willing to talk about all kinds of new experiences on handhelds that they wouldn't consider in the past," he said.

Plus, he says, the Jesus Phone has allowed manufacturers to push much more expensive devices. "It opened up a whole new pricing tier," he continued. "There are [people] who are willing to pay a lot for a phone. They willing to do more than sign up for a wireless plan and get four phones for free - which is where the market was headed."

Bootnote

Sitting on the other side of Ullmer, Lee Ott, director of mobile products at Yahoo!, threw out a pretty telling stat about the nearly-four-month-old iPhone. "In the very short period of time since the iPhone launched on one carrier in one country, it is one of the top five [mobile] devices in terms of daily Yahoo! usage," he said. "In terms of internet usage nothing is holding a candle to the iPhone. ®

The Essential Guide to IT Transformation

More from The Register

next story
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.