Feeds

Small.biz flocks to Google Apps

Some biggies, too

Choosing a cloud hosting partner with confidence

Interop Rapid innovation, not big R&D dollars, is driving adoption of Google apps at 1,500 new small-to-medium business customer sites per day and a few big companies such as Proctor & Gamble and GE.

That's the message from Matthew Glotzbach, head of products at Google Enterprise, who during his Interop keynote ignored the existence of Microsoft Office Live Services. Instead he pointed to more than 100 new features added to his company's business software services since they debuted in February.

On Tuesday, Google added its latest new feature -- Gmail's support for IMAP – which allows business customers to use Microsoft Outlook, Thunderbird or Mac Mail as the front end to their Gmail mailbox on the cloud, Glotzbach said.

Such rapid innovation – and its partnerships with Cap Gemini and others – is accelerating the rate of adoption and acceptance of Google applications in business settings as a successor to – and not replacement for – Microsoft Office, he said.

"We don't think of it as much as we can replace Office or Microsoft and do what they did. The game is changing and the current set of productivity tools are really built around personal productivity. The game has really changed," Glotzbach replied, when asked about Google's much ballyhooed battle to wrest control of Microsoft's monopoly on the business applications market.

"We've moved to a network world where everything is online all the time and it's a huge advantage," he said. "It's not as much about how we beat Microsoft and replace office with this. It's more about where organizations want to go in collaborative, connected environment. Google apps are there today."

In addition to IMAP support to Gmail, Google also recently announced new features to its Google Analytics web service, including site search reporting and event tracking.

Seems like the big bucks could be helping a bit: Google reported $4.2bn in revenues for its last quarter ended September 30. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.