Feeds

AT&T asks king's ransom for Napster tunes

Targets 'price insensitive' kiddies

Best practices for enterprise data

AT&T hopes to fool the youth of America into paying way too much for digital music.

Today, the big-name telco announced that it will soon offer wireless access to Napster, the subscription-based digital music service. But it's ignoring the subscription bit. AT&T is giving certain cell phone owners the power to actually purchase and download songs from the service, charging $7.49 for a group of five tunes and $1.99 for individual tracks.

Yes, that price is high. But AT&T's director of premium content Rob Hyatt is confident that "young music fans" won't notice. "They're very price insensitive," he told The Associated Press. We tried to ask AT&T if he really said this, but the company refused to respond.

That five-for-$7.49 option is nothing new. AT&T already offers wireless downloads from another service, emusic, at exactly the same price. But the company has broken new ground in selling individual tunes for nearly two dollars a pop. That's the same price you'll find on Verizon's V Cast service, but it's more than twice the 99 cents charged by Sprint.

Yes, AT&T provides the cellular network for the Apple iPhone. But no, it won't offer this ridiculously-expensive Napster service on Steve Job's latest status symbol. That would make even less sense. The world is still waiting for the iPhone to provide wide-area cellular access to Apple's own music download service, iTunes.

Of course, there are other means of shuttling iTunes tracks onto your iPhone, including local-area WiFi networks. And just like Sprint, Apple charges only 99 cents a song. So, with its Napster announcement, AT&T is ignoring the good sense of both a partner and a competitor. ®

Recommendations for simplifying OS migration

More from The Register

next story
Trying to sell your house? It'd better have KILLER mobile coverage
More NB than transport links to next-gen buyers - study
iWallet: No BONKING PLEASE, we're Apple
BLE-ding iPhones, not NFC bonkers, will drive trend - marketeers
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Scotland's BIG question: Will independence cost me my broadband?
They can take our lives, but they'll never take our SPECTRUM
NBN Co adds apartments to FTTP rollout
Commercial trial locations to go live in September
Samsung Z Tizen OS mobe is post-phoned – this time for good?
Russian launch for Sammy's non-droid knocked back
Speak your brains on SIGNAL-FREE mobile comms
Readers chat to the pair who flog the tech
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?