Feeds
85%

LaCie Golden Disk 500GB external hard drive

Shiny shiny

Next gen security for virtualised datacentres

Review LaCie has been making a selling point out of designer external hard-drives for years, but as many of its rivals have adopted a similar strategy - those not slugging it out on price, that is - the French company been forced to up the ante with ever more outlandish products.

For every stylish Porsche-designed Firewire unit or heavy metal Little Big Disk - reviewed here - there's another that's totally off the wall. Take 2005's Lego-style desktop and mobile drives - a hit with some users' inner kid, but a mental block for many others. And what about last year's Skwarim micro HDDs, kitted out in bright blue and bright pink rubber-like plastic? Fetishists, please form an orderly queue...

LaCire Golden Disk
LaCie's Golden Disk: Midas touch

LaCie's latest, the appropriately named Golden Disk, is no less bizarre, perhaps. It's certainly the shiniest, most lustrous external hard drive we've ever seen. And we're not talking the mute matt tone of most spray-paint gilding but a true see-your-face-in-it yellow-metal mirror.

Size-wise, the Golded Disk roughly matches LaCie's Porsche desktop drive, and it's clearly the older unit's offspring. Both are largely unadorned but for a couple of logos on one side, the left, with an air vent on the other and a tiny orange activity LED in the bottom left-hand corner of the front panel. Round the back, there's the same DIN-style four-pin power connector from the same small AC adaptor, and a round push-button to turn the drive on. The Golden Disk also sports a printer-style USB port, for which there's a cable in the box. There's also a black polishing cloth to remove the fingerprints that the drive's shiny surface inevitably attracts.

But where the Porsche unit is clad in an austere, gunmetal-grey steel casing that says it means business, the Golden Disk is, as we say, very shiny, very golden and as camp as Butlins. It's not real gold - it's not heavy enough for that - but you could be forgiven for thinking you've gone and got an ingot.

It's the sort of item you'd expect to see in the Tate Modern, exhibited as a clever-dick comment on consumerism or a pithy po-mo pastiche of tasteless technology design, depending on your point of view.

LaCire Golden Disk
C3PO's ideal hard drive?

Or you might think it just plain tasteless, more crass than class. What stops the design being little more than a Chav's must-have is the gently rippled upper face, which distorts what's reflected off it like something out of a Hall of Mirrors fairground attraction. The look comes from French design house Ora-Ïto, which also includes Toyota, LG, Swatch, Renault and Virgin among its other customers.

Secure remote control for conventional and virtual desktops

Next page: Verdict

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
End of buttons? Apple looks to patent animating iPhone sidewalls
Filing suggests handset with display strips
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.