Feeds

SAS man makes phone-based publicity lunge

McNab in booky attention grab

The Power of One Infographic

Ex-SAS man and action author Andy McNab's latest book is going to be promoted with a short-code that responds with a link to the first chapter of the book, free to your mobile phone - but unlike previous promotions of this type the chapter is also available in spoken form.

Giving away the chapter of a book for reading on mobiles is nothing new - Borders only launched its free-chapter-to-your-mobile service back in July, and it appears strangely bereft of content.

The problem is that mobile phones are very ill-equipped for reading books - they have small, low-resolution screens, and LCD isn't the ideal display technology for reading text anyway. Whether it's a question of technology or habit that we don't use phones as mobile libraries we'll find out next year, when the next generation of electronic-paper-based devices become available. But for the moment it seems that reading text on a phone screen is a non-starter.

The spoken word, on the other hand, can work on a mobile. Many phones are routinely used as MP3 players, and podcasts have shown how popular the spoken word can be. The publisher couldn't confirm if Andy would be reading the text himself, but it seems likely given the popularity of the readings on his website.

So users might find themselves hooked into McNab's latest thrillfest, Crossfire, by listening to the man himself reading the first chapter - assuming the cost of the download doesn't bankrupt them first. ®

The Essential Guide to IT Transformation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.