Feeds

SAS man makes phone-based publicity lunge

McNab in booky attention grab

Top 5 reasons to deploy VMware with Tegile

Ex-SAS man and action author Andy McNab's latest book is going to be promoted with a short-code that responds with a link to the first chapter of the book, free to your mobile phone - but unlike previous promotions of this type the chapter is also available in spoken form.

Giving away the chapter of a book for reading on mobiles is nothing new - Borders only launched its free-chapter-to-your-mobile service back in July, and it appears strangely bereft of content.

The problem is that mobile phones are very ill-equipped for reading books - they have small, low-resolution screens, and LCD isn't the ideal display technology for reading text anyway. Whether it's a question of technology or habit that we don't use phones as mobile libraries we'll find out next year, when the next generation of electronic-paper-based devices become available. But for the moment it seems that reading text on a phone screen is a non-starter.

The spoken word, on the other hand, can work on a mobile. Many phones are routinely used as MP3 players, and podcasts have shown how popular the spoken word can be. The publisher couldn't confirm if Andy would be reading the text himself, but it seems likely given the popularity of the readings on his website.

So users might find themselves hooked into McNab's latest thrillfest, Crossfire, by listening to the man himself reading the first chapter - assuming the cost of the download doesn't bankrupt them first. ®

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
Drag queens: Oh, don't be so bitchy, Facebook! Let us use our stage names
Handbags at dawn over free content ad network's ID policy
Comcast exec: No, we haven't banned Tor. I use it. You're probably using it
Keep in mind if, say, your Onion browser craps out on Xfinity
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.