Feeds

SAS man makes phone-based publicity lunge

McNab in booky attention grab

Secure remote control for conventional and virtual desktops

Ex-SAS man and action author Andy McNab's latest book is going to be promoted with a short-code that responds with a link to the first chapter of the book, free to your mobile phone - but unlike previous promotions of this type the chapter is also available in spoken form.

Giving away the chapter of a book for reading on mobiles is nothing new - Borders only launched its free-chapter-to-your-mobile service back in July, and it appears strangely bereft of content.

The problem is that mobile phones are very ill-equipped for reading books - they have small, low-resolution screens, and LCD isn't the ideal display technology for reading text anyway. Whether it's a question of technology or habit that we don't use phones as mobile libraries we'll find out next year, when the next generation of electronic-paper-based devices become available. But for the moment it seems that reading text on a phone screen is a non-starter.

The spoken word, on the other hand, can work on a mobile. Many phones are routinely used as MP3 players, and podcasts have shown how popular the spoken word can be. The publisher couldn't confirm if Andy would be reading the text himself, but it seems likely given the popularity of the readings on his website.

So users might find themselves hooked into McNab's latest thrillfest, Crossfire, by listening to the man himself reading the first chapter - assuming the cost of the download doesn't bankrupt them first. ®

Providing a secure and efficient Helpdesk

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.