Feeds

EU stretches Google-DoubleClick inquiry

The wait continues

High performance access to file storage

The European Commission has decided to drag out its investigation of Google's proposed DoubleClick purchase.

Today, according to Reuters, the EU regulator extended the inquiry's deadline from October 26 all the way to November 13. So it's time to edit your calendars.

Google agreed to purchase the online ad firm in April for $3.1bn in cash, but the mega-deal is facing scrutiny from both the European Commission and the US Federal Trade Commission.

Whereas Google believes the pact will empower consumers, fund small businesses, and promote free speech, others - including arch-rival Microsoft - argue that a marriage between two of the most successful internet advertising operations will hamper market competition and destroy online privacy as we know it.

A spokeswoman told Reuters that the European Commission needs more time to test remedies to competition problems that may arise from the pact. Meanwhile, in an effort to satisfy the Commission, Google has said that if the deal goes through, it will keep "certain parts" of DoubleClick's business unchanged. But it wouldn't tell us what parts those are.

"We believe that the deal is good for publishers, advertisers, and users - and we trust that the Commission will reach the same conclusion and clear the transaction," read the canned statement the company threw our way. "Today's advertising market is highly competitive and innovative, and it is evolving very quickly."

We are attributing the statement to Julia Holtz, Google's competition counsel. Google told us that was the thing to do. ®

3 Big data security analytics techniques

More from The Register

next story
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
One year on: diplomatic fail as Chinese APT gangs get back to work
Mandiant says past 12 months shows Beijing won't call off its hackers
Whoever you vote for, Google gets in
Report uncovers giant octopus squid of lobbying influence
Lavabit loses contempt of court appeal over protecting Snowden, customers
Judges rule complaints about government power are too little, too late
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Don't let no-hire pact suit witnesses call Steve Jobs a bullyboy, plead Apple and Google
'Irrelevant' character evidence should be excluded – lawyers
EFF: Feds plan to put 52 MILLION FACES into recognition database
System would identify faces as part of biometrics collection
Putin tells Snowden: Russia conducts no US-style mass surveillance
Gov't is too broke for that, Russian prez says
Ex-Tony Blair adviser is new top boss at UK spy-hive GCHQ
Robert Hannigan to replace Sir Iain Lobban in the autumn
Alphadex fires back at British Gas with overcharging allegation
Brit colo outfit says it paid for 347KVA, has been charged for 1940KVA
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.