Feeds

EU stretches Google-DoubleClick inquiry

The wait continues

Top 5 reasons to deploy VMware with Tegile

The European Commission has decided to drag out its investigation of Google's proposed DoubleClick purchase.

Today, according to Reuters, the EU regulator extended the inquiry's deadline from October 26 all the way to November 13. So it's time to edit your calendars.

Google agreed to purchase the online ad firm in April for $3.1bn in cash, but the mega-deal is facing scrutiny from both the European Commission and the US Federal Trade Commission.

Whereas Google believes the pact will empower consumers, fund small businesses, and promote free speech, others - including arch-rival Microsoft - argue that a marriage between two of the most successful internet advertising operations will hamper market competition and destroy online privacy as we know it.

A spokeswoman told Reuters that the European Commission needs more time to test remedies to competition problems that may arise from the pact. Meanwhile, in an effort to satisfy the Commission, Google has said that if the deal goes through, it will keep "certain parts" of DoubleClick's business unchanged. But it wouldn't tell us what parts those are.

"We believe that the deal is good for publishers, advertisers, and users - and we trust that the Commission will reach the same conclusion and clear the transaction," read the canned statement the company threw our way. "Today's advertising market is highly competitive and innovative, and it is evolving very quickly."

We are attributing the statement to Julia Holtz, Google's competition counsel. Google told us that was the thing to do. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.