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Xbox 360 wrests US sales lead from Wii

Halo effect

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Microsoft's Xbox 360 outsold the hugely popular Nintendo Wii in the US last month as consumers caught Halo 3 fever, sales figures from local market watcher NPD reveal.

In September, Microsoft shipped 527,800 360s, up 90.8 per cent on the previous month's total, 276,700. That growth pushed 360 shipments past the Wii, which racked up 501,000 shipments in September, up from 403,600 in August - a jump of 24.1 per cent.

MS' sales through August and September - the first of the two months saw the company cut the price of its console - reversing the gentle downward month-on-month shipments trend seen through much of 2007, NPD's numbers, relayed by X-bit Labs, show.

By contrast, Wii shipments, after an dip through to March 2007, have been trending upwards ever since. Until September, 2007 monthly Wii shipments have always been higher than the Xbox 360's.

US PS3 shipments have also trended downwards through 2007. Sony appeared to have turned the corner in June and July, when shipments rose to 95,500 and 159,000, respectively, before falling back to 130,600 in August and then to 119,400 in September.

The next-gen console has yet to be bought by more US consumers in a given month than its predecessor, the PS2, which has outsold all other consoles but the Wii and, from August, the Xbox 360 too.

October's numbers will be interesting to see. Sony's decicision to cut $100 off the price of the 80GB PS3 probably won't have much of an impact on sales until November, when the lower-priced 40GB PS3 will ship. Will Halo 3 continue to exert an strong influence on Xbox 360 sales, or will the Wii re-take the lead?

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Latest Comments

Selling at a loss?

I was under the impression that each premium 360 made somewhere around US$200 for Microsoft.

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Title

Dunno where i am on this debate...

I have a PS3 and i love it. I've never had a console before - always preferring the PC for FPS (my preferred game type).

So people buy them for diff reasons (obs), but here's a glimpse into the 'fuzzy' logic that went into my choice.......

Friend got a Wii - I tried it, liked it...was going to buy a Wii, then read that MOH Airborne Assault only had 5 (albeit good) levels & COD stuttered a bit...so

thought the 360 was a good choice due to the amount of games available and poss HD player upgrade..then spoke to the guy in the shop who was on his 4th (in a year!)...didn't like the prospect of multiple meltdowns...so

Decided on the PS3 and i like it (didn't like the cost though!). Like the games and like the Blu Ray... think it has a lot of potential....

And at the end of the day, each console has it's strength, but what i have learned through all this is that...a (or should it be 'an' - i can never decide) FPS needs a mouse and keyboard to be truly fulfilling ;-)

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Until . . .

Star Wars on the Wii

Halo might be good but how many will resist the temptation to waggle a light saber - if the Ars Warts nuts hadn't got a Wii by now then they'll flock to the shops when the game's released (and the expensive controller add-on).

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