Feeds

Ask.com firm palms off Excite Europe

Changes hands more often than Abu Hamza

High performance access to file storage

Still remember Excite? The web portal also-ran used to be somebody in times of internet yore.

Excite Europe has now been taken on by something called GoAdv, "a media company specialised in generating qualified traffic on the internet". The Italian firm has declared the modest aim of boosting traffic to the portal from its current piddly five million users per month to a mildly-less-piddly 12 million.

We'd be interested to know how much of its traffic is generated by Sunday surfers who haven't changed their homepage since 1998.

IAC Search and Media, the company which owns Ask.com, and has rather disappointingly binned the snooty butler marketing of Ask Jeeves days, retains ownership of Excite.com. For why, given it looks like it's been cobbled together by YTS web design students, we do not know.

Excite Europe was last sold by Tiscali to IAC in 2005 for €6.1m. Two years later, GoAdv has only had to lay down €2.7m for the old biffer.

The chunk of change has bought it sites aimed at the UK, Germany, France, Italy, Spain, and the Netherlands. GoAdv president Luca Ascani said: "Excite's reputation... will allow us to increase our revenues as of early 2008. We also plan to increase our profitability by further developing the natural attractivity of our sites."

Marvellous. Excite UK is here. ®

High performance access to file storage

More from The Register

next story
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.