Feeds

Mobile content site offers chance to bypass operators

Call me Mr 30 per cent

Providing a secure and efficient Helpdesk

Kiwi-based Voeveo will flick the switch tonight on a portal where anyone can upload mobile content and charge people to download it, in return for 30 per cent of the sale price.

The idea is to encourage more buyers to turn seller; with payments made as soon as a seller shifts £20 worth of content, the site is clearly aimed at non-professionals. The cut, at 30 per cent, compares well in an industry which generally takes between 40 and 60 per cent and often imposes strict conditions on the kinds of content and how it operates.

A site like Handango, for example, will demand that applications hosted on its service make no reference to alternative download sites, even if they offer in-application links to additional modules or upgrades - all those links must go back to Handango.

Voeveo is trying to be more laid back about things, allowing anyone to upload anything (though not adult content - it's not that kind of service) and set any price they like, with 49 pence as a minimum. Buyers can use PayPal, Google Checkout, or old-fashioned credit cards, with the seller receiving their cut when the total rises above £20.

Despite having a name which sounds like the first line from the Lexx theme, the site is nicely designed, though parts of it aren't working yet (the official launch isn't until this evening) and it's worked hard to fill it up with (apparently) 60,000 bits of content.

The addition of another download portal is welcome, especially one which focuses on small publishers and mobile content, but it won't be easy for Voeveo to generate enough brand awareness to bring traffic to its site.

Handango and Motricity operate an effective duopoly on mobile phone applications, though operator and manufacturer portals are challenging that, and Voeveo could offer an interesting alternative if it can create enough interest quickly. ®

Security for virtualized datacentres

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.