Feeds

Mobile content site offers chance to bypass operators

Call me Mr 30 per cent

The Power of One Infographic

Kiwi-based Voeveo will flick the switch tonight on a portal where anyone can upload mobile content and charge people to download it, in return for 30 per cent of the sale price.

The idea is to encourage more buyers to turn seller; with payments made as soon as a seller shifts £20 worth of content, the site is clearly aimed at non-professionals. The cut, at 30 per cent, compares well in an industry which generally takes between 40 and 60 per cent and often imposes strict conditions on the kinds of content and how it operates.

A site like Handango, for example, will demand that applications hosted on its service make no reference to alternative download sites, even if they offer in-application links to additional modules or upgrades - all those links must go back to Handango.

Voeveo is trying to be more laid back about things, allowing anyone to upload anything (though not adult content - it's not that kind of service) and set any price they like, with 49 pence as a minimum. Buyers can use PayPal, Google Checkout, or old-fashioned credit cards, with the seller receiving their cut when the total rises above £20.

Despite having a name which sounds like the first line from the Lexx theme, the site is nicely designed, though parts of it aren't working yet (the official launch isn't until this evening) and it's worked hard to fill it up with (apparently) 60,000 bits of content.

The addition of another download portal is welcome, especially one which focuses on small publishers and mobile content, but it won't be easy for Voeveo to generate enough brand awareness to bring traffic to its site.

Handango and Motricity operate an effective duopoly on mobile phone applications, though operator and manufacturer portals are challenging that, and Voeveo could offer an interesting alternative if it can create enough interest quickly. ®

The Essential Guide to IT Transformation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.