Feeds

SNIA forms green coalition

To complement its *other* green coalition

Beginner's guide to SSL certificates

SNW Trade organization SNIA, the Storage Networking Industry Association, has formed yet another eco-cause group.

The newly —ahem— minted SNIA Green Storage Initiative* will span all shared storage technologies, including disk and tape systems, server connectivity, storage appliances, fabrics, file services and storage applications. The newish group was revealed Tuesday at Storage Networking World in Dallas.

As par, the initiative includes vendors hoping to woo customers who a) want to cut energy costs and b) feel they owe nature a favor despite it providing terrors such as roving packs of wild dogs and brain eating parasites.

SNIA says they'll be developing tutorials and educational materials for green storage, as well as helping their member companies design more energy efficient products. They'll be looking specifically at data de-duplicaton, thin provisioning and tape-based archiving as environment helpers.

Joining the initiative ($5000 annual fee for voting membership, $2500 just to watch) scores members a haughty sense of eco-dedication as well as accesses to their activities and events. For instance, there's a special SNIA breakfast at SNW they won't let us into.

The initiative will also act as the SNIA representative to other green organizations such as the Green Grid and the EPA.

"Many government agencies worldwide have begun investigating data center energy consumption, and the SNIA is very interested in working with them to establish consistent best practices and ways to fairly measure and manage the energy consumption of shared storage technologies," said Vincent Franceshini, SNIA chairman.

Green is apparently the new black in the data center. Or at least that's what vendors are sure of.

Going green does involve buying lots of new gear - no surprise there. Although there may actually be some pressing need and demand from buyers when it comes down to it.

You can check out more information about SNIA's initiative here. ®

*Not to be confused with the SNIA Green Storage Working Group, which endeavors to develop metrics for storage energy use and to our knowledge offers no special breakfast at SNW.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
The cloud that goes puff: Seagate Central home NAS woes
4TB of home storage is great, until you wake up to a dead device
Azure TITSUP caused by INFINITE LOOP
Fat fingered geo-block kept Aussies in the dark
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
Want to STUFF Facebook with blatant ADVERTISING? Fine! But you must PAY
Pony up or push off, Zuck tells social marketeers
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Oi, Europe! Tell US feds to GTFO of our servers, say Microsoft and pals
By writing a really angry letter about how it's harming our cloud business, ta
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.