Feeds

Unimpressed Sheilas mock boy racers' todgers

Oz road safety ad cuts speed merchants down to size

Remote control for virtualized desktops

A New South Wales road safety initiative, featuring a video in which females suggest that Down Under's boy racers are somewhat lacking in the trouser department, has been hailed as "one of the state's most successful anti-speeding campaigns" according to the Sydney Morning Herald.

A still from the "Speeding. No one thinks big of you" video

Two Sheilas give their opinion of boy racers' credentials.

The vid in question - dubbed "little pinkie" and part of the multi-pronged "Speeding: No one thinks big of you" media assault on motorised tearaways - shows a selection of unimpressed Sheilas waggling their little fingers in response to some automotive posturing.

As the SMH helpfully explains: "The gesture is used in youth culture to indicate a small penis."

And strewth, it appears to be working. Some Roads and Traffic Authority research found that "three-quarters of people believed the campaign increased community awareness about speeding", and "61 per cent of young males surveyed for the research believed the campaign had the power to make them think about their own driving behaviour".

Roads Minister Eric Roozendaal noted that "young people were also re-enacting the gesture demonstrated in the $1.9 million campaign", adding: "Wiggling your pinkie has cut through to that crucial age group of young drivers - they're using it as a way to slow their mates down and stop them acting recklessly on our roads."

Roozendaal concluded: "This campaign is about saving lives - not pride. If it dents a few egos but helps save a life, then it's worth it." ®

Internet Security Threat Report 2014

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?