Feeds

Rebranding earthquake shakes seismic tech outfit

Shedding electrons to the sound of whalesong

Build a business case: developing custom apps

LogoWatch Those of us who view the inexorable spread of rebranding madness with a certain dread and not a small amount of horror had, until now, assumed that it was only Web 0.2 solutions providers, telcos, or self-important chip outfits with more money than sense who allowed themselves to succumb to the sound of whalesong and the pungent scent of joss-sticks.

Indeed, we assumed that the scientific business sector boasted a natural immunity to infection, until one reader alerted us to clear signs of Strategy Boutique activity down at ION Geophysical Corporation - the seismic equipment manufacturer formerly known as I/O:

The evidence? Well, try this eye-opener from Chris Friedemann, senior vice president of Corporate Marketing for I/O ION, who declared:

The name ION was chosen because it represents a simple transition from I/O. The addition of the 'N' conveys 'I/O Now' as well as 'I/O Next,' reflecting both our offerings of today and our innovations of tomorrow. An ion is an atom that has gained or lost electrons and, as a result, is both energized and in a state of flux. ION symbolizes our corporate growth history and the capabilities we have gained through acquisition. At another level, the dynamic nature of the ion reflects our restless passion for developing state-of-the-art products, services, and solutions that are tailored to the unique requirements of each customer we serve and project we undertake.

Suffice it to say, quarantine teams and deprogramming experts are as we speak on their way to Texas in the hope that the outbreak can be contained before it spreads. Watch this space. ®

Boost IT visibility and business value

More from The Register

next story
Thirteen Astonishing True Facts You Never Knew About SCREWS
Threaderick the Great! And YES, we asked the Arapaho
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Indian techies-in-training face down MAN-EATING LEOPARD - and WIN
Big cat causes big trouble at Mumbai college
Too rich for an iPhone 6? How about a gold-plated Brikk?
Not lobbed at your head, silly – a bling phone
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.