Feeds

Ballmer: Google is winning online

Dr Watson paging Sherlock...

Intelligent flash storage arrays

Steve "on the" Ballmer is telling anyone who'll listen about how Microsoft is taking a pasting from Google in the search advertising racket.

In a speech in Orlando this week, the Microsoft boss said: "In world search and advertising, Google is the leader, we're an aspirant [shouldn't that be perspirant?]. We have a lot of work to do in search and advertising," ZDnet UK reports.

During his Griswald-esque barrel through Europe last week, Ballmer was banging on about how he wants a quarter of Microsoft revenues to come from advertising within a few years.

He told the Orlando audience: "[Our] software model is under attack...we need to take control back." Open source, combined with Microsoft's failure thus far to capitalise on the web is stymying its growth. Half-baked efforts like Office Live won't satisfy Google-crazed analysts who have swallowed the web apps gospel.

A lot of hope at Redmond is pinned to aQuantive, its $6bn ad network acquisition. The recent buy has yet to deliver. Ballmer said: "Our advertising system works... when we have something there, we'll show you."

Can't wait. ®

Beginner's guide to SSL certificates

More from The Register

next story
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.