Korea Telecom will next month connect its IPTV service that will feed shows to Sony's PlayStation 3 games console.

Mega TV launched in June - the same month the PS3 officially went on sale in Korea - this year as a HD-capable revamp of KT's earlier, standard-definition only Megapass internet TV offering. Last month, KT rolled the service out to all of its broadband customers - 5.5m of them - having previously offered the service only to those in Seoul.

Not all of these subscribers also pay for Mega TV - last month, KT said it hopes to grow the IPTV service's subscriber base to 300,000 users by the end of the year, and the deal with Sony should go some way to helping it achieve that target.

Neither Sony nor KT said how much PS3 owners will have to pay for Mega TV. However, it's believed the player software will be made available through a download direct to the games console... er... set-top box.

KT's main rival is Hanaro Telecom, which also offers an IPTV service, Hana TV, alongside its broadband connectivity packages. Earlier this year, both telecoms companies admitted they were courting Sony.

In January at CES, Microsoft demo'd IPTV software for the Xbox 360.