Feeds

Dot-mobi domains go to highest bidders

Auction generates $850,000

Internet Security Threat Report 2014

The first dot-mobi auction has closed on a high, with domain name marketplace Sedo.com selling 100 mobile web addresses to the highest bidders.

This was the first time the mobile domain names have been sold through an auction process rather than on a "first come, first served" basis. The web addresses were some of the 5,500 "premium names" - commonly-used, generic words and phrases - set aside by dotMobi (the company managing the new dot-mobi top level domain) before the launch of the domain in September 2006.

Bidders from 34 countries went head to head to get their hands on the most popular domain names, such as hosting.mobi, which sold for $101,000, bank.mobi, which had a price tag of $51,501, download.mobi, which went for $51,500, currency.mobi, for $47,000, and insurance.mobi, which had a closing bid of $42,005.

In total, the auction generated more than $850,000 for the continued creation of mobile content tools.

It seems the dot-mobi domains are now being taken seriously by the industry, with the insurance.mobi domain snapped up by Insurance.com, an independent online insurance agency that allows customers to compare and buy car insurance from several different firms.

"With more than 1.6 billion mobile users around the world, it's obvious that brands are quickly realising that the audience for mobile content is enormous," said David Ryder, dotMobi's chief marketing officer. "This auction proves that dotMobi has some of the most-wanted domain names in the world, and it's exciting to start seeing how they'll be used for content."

Another auction is due to be held on 31 October, with a third to kick off on 28 November.

"We knew that the dotMobi's premium names portfolio would be a success on the Sedo platform; however, the results of this auction went beyond our expectations," said Tim Schumacher, chief executive of Sedo. "We are now even more excited about our upcoming .mobi auction on 31 October when names like car.mobi, gps.mobi, gay.mobi, kiss.mobi, love.mobi and map.mobi will be available."

© 2007 ENN

Business security measures using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
Apple Watch will CONQUER smartwatch world – analysts
After Applelocalypse, other wristputers will get stuck in
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.