Nevermind what the small ads say, it seems Americans just aren’t curious any more. Latest figures from Comscore show those living North of the Rio Grande are amongst the world’s least prolific internet searchers.

The web research firm said yesterday that 61 billion searches were carried out worldwide in August, with 755 million unique searchers averaging 80.9 searches per user.

Latin America may have had only 50 million searchers, but they clocked up 95.7 searches each. The second most curious searchers were in Europe, with 209.7 million searchers who averaged 85.1 searches each. Asia Pacific’s 258 million searchers clocked up 78.7 searches each.

In the Middle East a rather low 30.6 million searches managed 69.8 searches each.

However, North America’s 206.3 million searchers clocked up a mere 77.4 searches (each).

While many in the Middle East might have other things on their mind than surfing the web for cheap tat and even cheaper smut, some may be surprised that Americans are so uncurious about the world around them. As Donald Rumsfeld and there are things they don’t know they don’t know, and but now we know they can’t be bothered to find out what they are.

No-one will be surprised to hear that Google was the busiest search engine, according to Comscore, account for 37.1 billion of the 61 billion searches. Yahoo was in second place, with 8.5 billion while Baidu clocked up 3.25 billion. Microsoft’s Live Search – just relaunched – clocked up 2.1 billion.®

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