Related topics
  • ,
  • ,
  • ,

Orange puts plum back in mouth

Customer tone to be less informal

Less than a month since changing its voice menus to something more "matey", Orange has called Ruth back into the recording studio to up the tone a little, and give customers a better class of voice menu.

Our report on the last change promoted a deluge of comments which could be divided into two distinct camps: those who felt that Orange should be concentrating on its network rather than mucking about with girly voices, and those who felt that if the company was going to make a change then something a little less estuary would be better received.

It seems the latter camp has won the day, with Ruth just back from her two-day elocution course and a new set of prompts now intermingled with the old, and the older.

Orange confirmed the change, but wouldn't be drawn on what prompted it. So it's down to El Reg to reluctantly take the credit for raising the tone of mobile telephony and keeping it a bastion of good diction. ®

Sponsored: Driving business with continuous operational intelligence