Feeds

Blinkx targets money-hungry video sharers

Embed video, insert ad, satisfy greed

The smart choice: opportunity from uncertainty

Blinkx wants your help as it works to generate some cold hard cash from the worldwide obsession with online video. And it's willing to slip you a cut.

Today, the Anglo-American video search engine unveiled a widget that lets you slap text ads on videos embedded into your website or blog, and when you do so, you get 50 per cent of the profits.

"If you're already putting videos onto your site or whatever else, it's an integral, totally-codeless way to generate revenue," CEO Suranga Chandratillake told The Reg.

Of course, you may have little interest in generating revenue from embedded videos. You may prefer to keep them ad-free.

The widget is based on the company's AdHoc platform, which analyzes video content in an effort to place relevant ads. Blinkx has used the technology on its own site since June, and now it's giving end users a crack.

To use the widget, you'll have to set up an account with Blinkx as well as PayPal. PayPal is how you get your cut. With those two accounts in place, you can shuttle embedded video code from sites like YouTube and MySpace into the widget, and it will spit out new code that includes an ad. "It gathers information about the video itself and finds ads to match,' Chandratillake explained.

Slap the new code onto your site, and you've got a new revenue stream. Each time someone clicks on the ad, a Blinkx partner forks over some dough, and you get half. Revenue will vary from ad to ad. "We use different ad networks, and different networks pay different amounts. So anything from one cent per click to five or 10 dollars."

When Blinkx showed us the widget in action, ads were laid across the top of video, but at some point, you'll have the option of placing them just above or beside the image. "Our tests have shown that you get more clicks with [overlays]," Chandratillake said, "so we're going to suggest that people who want to generate lots of revenue they should place the ads in the video."

So it all depends on how greedy you are. ®

Eight steps to building an HP BladeSystem

More from The Register

next story
Doctor Who season eight scripts leak online
BBC asks fans to EXTERMINATE copies before they materialise
LG unfurls flexible SEE-THROUGH 18-inch display
Roll up, roll up for 60-inch telly scrolls by 2017
The final score: Gramophones 1 – Glassholes 0
My life according to a Google Arse
UK's emergency data slurp: IT giants panicked over 'legal uncertainty'
PM says rushed-through DRIP law will 'plug holes' in existing legislation
Report: UK.gov wants to legislate on comms data BEFORE next election
Ministerial alarm sets in over EU court's data retention ruling
IBM's $3bn bet on next-gen computers: Carbon nanotubes, neuro chips
Big Blue exec tells El Reg what to keep an eye on
Google Ventures opens new fund in London
El Reg has a new neighbour. So. Who's for a game of knock, knock, Ginger?
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
The Power of One Brief: Top reasons to choose HP BladeSystem
Download this brochure to find five ways HP BladeSystem can optimize your business with the power of one.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.