Feeds

Google cranks 'relevant' video-placing contraption

YouTube ads for all

Application security programs and practises

While it can't seem to get round to its promise to fire up a brilliant algorithm for removing copyrighted videos, Google has developed another way of making money for itself from YouTube.

Websites in the US AdSense network can allow Google to pump them with context-sensitive YouTube clips and adverts. The clips will appear surrounded by a border containing banner ads. Google's calling the package a "video unit". There's an example at the AdSense blog here.

For now at least, videos will come only from approved YouTubers towards the more professional end of the scale, so sadly no cats falling down stairs. And no proper telly nicked off Viacom, either. The cash from the surfers clicking the ads will be split three ways between the video producer, Google, and the host site.

Only about 100 producers have been okayed so far, so the context sensitivity isn't going to be great. The cash-in does mark the beginning of Google's move into content as well as ad distribution. Assuming the range improves, expect to see the many small sites that already embed YouTube clips carrying the ads. The relevance of the videos will remain a worry for bigger outfits.

There's no word yet on when video units will launch for sites outside the US. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.