Feeds

.Asia domains are go

And after the gold rush?

High performance access to file storage

The new .asia domain registry opens for business today, triggering the familiar landgrab by brand owners.

Carpet baggers will have to wait for their chance to hoover up potentially valuable names. DotAsia is available only to governments, trademark owners, and official bodies until the end of February. It'll then give everyone else a crack of the whip.

It's the second of a new breed of regional top-level domains (TLDs). The .eu extension, which launched last year, was the first such multi-country domain. A Latin American and an African suffix are both on their way too.

The .asia registry is being run by a Hong Kong-based not-for-profit that won final approval to set up shop last October. Plans for .asia addresses have been working their way through the international domain bureaucracy since 2000.

DotAsia will use auctions for the most in-demand addresses, in contrast to other registries, which have been criticised for a lack of transparency in pricing.

Lesley Cowley, boss of Nominet, which runs the .co.uk registry, reckons the .asia launch may be the last web address gold rush on this scale. A relaxation of rules being planned by ICANN could mean a sudden leap in the number of TLDs available.

She said: "As ICANN is changing its processes it is likely that there will be a larger number of TLDs.

"This may mean that where businesses would previously automatically register their business name with every new TLD to protect themselves they may deem that there are simply too many TLDs to be a member of each one."

The DotAsia registry is here. It'll soon be a test bed for ICANN's very considerate plan to let non-English alphabet languages use their own characters for web addresses. ®

Bootnote

A special "no shit Sherlock" to Reuters for its headline "www.sex.asia likely to be internet domain in demand".

High performance access to file storage

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
Microsoft: Windows version you probably haven't upgraded to yet is ALREADY OBSOLETE
Pre-Update versions of Windows 8.1 will no longer support patches
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.