Feeds

.Asia domains are go

And after the gold rush?

High performance access to file storage

The new .asia domain registry opens for business today, triggering the familiar landgrab by brand owners.

Carpet baggers will have to wait for their chance to hoover up potentially valuable names. DotAsia is available only to governments, trademark owners, and official bodies until the end of February. It'll then give everyone else a crack of the whip.

It's the second of a new breed of regional top-level domains (TLDs). The .eu extension, which launched last year, was the first such multi-country domain. A Latin American and an African suffix are both on their way too.

The .asia registry is being run by a Hong Kong-based not-for-profit that won final approval to set up shop last October. Plans for .asia addresses have been working their way through the international domain bureaucracy since 2000.

DotAsia will use auctions for the most in-demand addresses, in contrast to other registries, which have been criticised for a lack of transparency in pricing.

Lesley Cowley, boss of Nominet, which runs the .co.uk registry, reckons the .asia launch may be the last web address gold rush on this scale. A relaxation of rules being planned by ICANN could mean a sudden leap in the number of TLDs available.

She said: "As ICANN is changing its processes it is likely that there will be a larger number of TLDs.

"This may mean that where businesses would previously automatically register their business name with every new TLD to protect themselves they may deem that there are simply too many TLDs to be a member of each one."

The DotAsia registry is here. It'll soon be a test bed for ICANN's very considerate plan to let non-English alphabet languages use their own characters for web addresses. ®

Bootnote

A special "no shit Sherlock" to Reuters for its headline "www.sex.asia likely to be internet domain in demand".

High performance access to file storage

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
IRS boss on XP migration: 'Classic fix the airplane while you're flying it attempt'
Plus: Condoleezza Rice at Dropbox 'maybe she can find ... weapons of mass destruction'
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
New Facebook phone app allows you to stalk your mates
Nearby Friends feature goes live in a few weeks
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.