Feeds

.Asia domains are go

And after the gold rush?

Build a business case: developing custom apps

The new .asia domain registry opens for business today, triggering the familiar landgrab by brand owners.

Carpet baggers will have to wait for their chance to hoover up potentially valuable names. DotAsia is available only to governments, trademark owners, and official bodies until the end of February. It'll then give everyone else a crack of the whip.

It's the second of a new breed of regional top-level domains (TLDs). The .eu extension, which launched last year, was the first such multi-country domain. A Latin American and an African suffix are both on their way too.

The .asia registry is being run by a Hong Kong-based not-for-profit that won final approval to set up shop last October. Plans for .asia addresses have been working their way through the international domain bureaucracy since 2000.

DotAsia will use auctions for the most in-demand addresses, in contrast to other registries, which have been criticised for a lack of transparency in pricing.

Lesley Cowley, boss of Nominet, which runs the .co.uk registry, reckons the .asia launch may be the last web address gold rush on this scale. A relaxation of rules being planned by ICANN could mean a sudden leap in the number of TLDs available.

She said: "As ICANN is changing its processes it is likely that there will be a larger number of TLDs.

"This may mean that where businesses would previously automatically register their business name with every new TLD to protect themselves they may deem that there are simply too many TLDs to be a member of each one."

The DotAsia registry is here. It'll soon be a test bed for ICANN's very considerate plan to let non-English alphabet languages use their own characters for web addresses. ®

Bootnote

A special "no shit Sherlock" to Reuters for its headline "www.sex.asia likely to be internet domain in demand".

Build a business case: developing custom apps

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Cloudy CoreOS Linux distro declares itself production-ready
Lightweight, container-happy Linux gets first Stable release
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.