Feeds

Do you want a high-score with that?

Burger King chomps on mobile gaming

Seven Steps to Software Security

Proletarian grill joint Burger King has announced its intention to broaden its brand into mobile phone games, to be developed by Mobliss and promoted in US branches.

The games will be (shock) burger-related, with the first requiring the user to complete tasks within a Burger-King-themed city in order to become the protégé of "The King": not Elvis, but Burger King's slightly-creepy brand mascot.

It's not the first time "The King" has been seen in a computer game: Sneak King for X-Box has the rubber-masked monarch sneaking around giving burgers to the starving masses, and was sold in-store for $3.99. For the less charitable (or more republican) player there's also the opportunity to beat the living shit out of the character in "Fight Night Round 3".

All of these are, of course, pale imitations of Mr. Wimpy - released in 1984 for the 48K Spectrum. Mr. Wimpy could take The King any day of the week (just as soon as he can get the volume set right on the tape player).

Plotting computer games around brand characters isn't new, but players will expect exceptional gameplay when they're asked to pay for what is, ultimately, an interactive advertisement.

The mobile games will be promoted in-store, on menus and such, with punters able to buy the games using an SMS shortcode. The first title should be available by spring next year. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
Seeking LTE expert to insert small cells into BT customers' places
Is this the first step to a FON-a-like 4G network?
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.