Feeds

Do you want a high-score with that?

Burger King chomps on mobile gaming

Providing a secure and efficient Helpdesk

Proletarian grill joint Burger King has announced its intention to broaden its brand into mobile phone games, to be developed by Mobliss and promoted in US branches.

The games will be (shock) burger-related, with the first requiring the user to complete tasks within a Burger-King-themed city in order to become the protégé of "The King": not Elvis, but Burger King's slightly-creepy brand mascot.

It's not the first time "The King" has been seen in a computer game: Sneak King for X-Box has the rubber-masked monarch sneaking around giving burgers to the starving masses, and was sold in-store for $3.99. For the less charitable (or more republican) player there's also the opportunity to beat the living shit out of the character in "Fight Night Round 3".

All of these are, of course, pale imitations of Mr. Wimpy - released in 1984 for the 48K Spectrum. Mr. Wimpy could take The King any day of the week (just as soon as he can get the volume set right on the tape player).

Plotting computer games around brand characters isn't new, but players will expect exceptional gameplay when they're asked to pay for what is, ultimately, an interactive advertisement.

The mobile games will be promoted in-store, on menus and such, with punters able to buy the games using an SMS shortcode. The first title should be available by spring next year. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
'Serious flaws in the Vertigan report' says broadband boffin
Report 'fails reality test' , is 'simply wrong' and offers ''convenient' justification for FTTN says Rod Tucker
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.