Feeds

Toshiba pledges 30in OLED TV will ship in 2009

Rather bigger than Sony's latest

The essential guide to IT transformation

Toshiba has cocked a snook at the 11in OLED TV Sony announced this week and pledged to bring a 30in model to market effectively within the next two years.

A company spokeswoman yesterday told IDG that the screen would go on sale in 2009.

Sony unveiled its XEL-1 OLED TV in Japan - an ultraslim screen that contains a display panel that's just 3mm thick. That, along with a massive contrast ratio of 1,000,000:1, are the big advantages to OLED (organic light emitting diode) technology.

It's all about the backlight - or, rather, the lack of it. Because the diodes themselves emit light, no backlight is needed. That allows the panels to be made much thinner than LCDs and plasma TVs, and since there's no light illuminating even black pixels, the image is brighter and displays a higher contrast. Power consumption is reduced too, partly because there's not always-on backlight, but also because unilluminated diodes consume no power.

The downside: OLED panels don't last as long as LCDs and they're harder to make, which is why Sony's starting out with a small, 11in screen. OLED lifespans are currently rated at around just under three-and-a-half years' continuous usage, compared to under six for LCD technology. That's continuous use, not the much more occasional usage of the real world.

Toshiba is also developing, with Canon, TVs based on SED (Surface-conduction Electron-emitter Display) technology, said to produce a picture a bright as an CRT TV's but in a flat-panel casing. However, both companies have had a tough time getting the system out of the door.

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?