Feeds

Toshiba pledges 30in OLED TV will ship in 2009

Rather bigger than Sony's latest

The Essential Guide to IT Transformation

Toshiba has cocked a snook at the 11in OLED TV Sony announced this week and pledged to bring a 30in model to market effectively within the next two years.

A company spokeswoman yesterday told IDG that the screen would go on sale in 2009.

Sony unveiled its XEL-1 OLED TV in Japan - an ultraslim screen that contains a display panel that's just 3mm thick. That, along with a massive contrast ratio of 1,000,000:1, are the big advantages to OLED (organic light emitting diode) technology.

It's all about the backlight - or, rather, the lack of it. Because the diodes themselves emit light, no backlight is needed. That allows the panels to be made much thinner than LCDs and plasma TVs, and since there's no light illuminating even black pixels, the image is brighter and displays a higher contrast. Power consumption is reduced too, partly because there's not always-on backlight, but also because unilluminated diodes consume no power.

The downside: OLED panels don't last as long as LCDs and they're harder to make, which is why Sony's starting out with a small, 11in screen. OLED lifespans are currently rated at around just under three-and-a-half years' continuous usage, compared to under six for LCD technology. That's continuous use, not the much more occasional usage of the real world.

Toshiba is also developing, with Canon, TVs based on SED (Surface-conduction Electron-emitter Display) technology, said to produce a picture a bright as an CRT TV's but in a flat-panel casing. However, both companies have had a tough time getting the system out of the door.

Build a business case: developing custom apps

More from The Register

next story
4K video on terrestrial TV? Not if the WRC shares frequencies to mobiles
Have your say with Ofcom now, before Freeview becomes Feeview
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nice computers don’t need to go to the toilet, says Barclays
Bad computers might ask if you are Sarah Connor
You didn't get the MeMO? Asus Pad 7 Android tab is ... not bad
Really, er, stands out among cheapie 7-inchers
Apple winks at parents: C'mon, get your kid a tweaked Macbook Pro
Cheapest models given new processors, more RAM
YES, iPhones ARE getting slower with each new release of iOS
Old hardware doesn't get any faster with new software
VMware builds product executables on 50 Mac Minis
And goes to the Genius Bar for support
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Microsoft stands on shore as tablet-laden boat sails away
Brit buyers still not falling for Windows' charms
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.