Feeds

Sony buddies up with Qimonda

Creates DRAM team

Internet Security Threat Report 2014

Japanese electronics giant Sony has teamed up with German-based chip maker Qimonda to design dynamic random access memory (DRAM) chips for consumer and graphics applications.

The new Tokyo-based 50:50 joint venture has been dubbed Qreatic Design with work expected to kick off by the end of this year, the two companies said in a statement.

Terms of the deal, which is subject to regulatory approval, were undisclosed.

The partnership underlines an increasing desire among the world's chip makers to combine forces in a squeezed market, sharing design and production costs.

Qimonda chief executive Kin Wah Loh said Japan was "an important and dynamic market" for the firm and the hope was to "expand" its activities in the region.

He added that the partnership would help Qimonda develop "product diversification in non-PC applications".

The move comes as little surprise given the current state of play within the OEM DRAM industry where demand is booming but prices are plummeting.

The Qreatic team will be intially made up of 30 "specialists" from Sony and Qimonda working on developing DRAM chips for mobile phones and game consoles, which could prove a lucrative market for both firms to tap into. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.