Feeds

Sony sells pink kit to benefit Breast Cancer research

  • alert
  • submit to reddit

The Power of One Brief: Top reasons to choose HP BladeSystem

Pink products may be a downer for many women, but Sony has at least a good reason for releasing a selection of salmon-hued hardware: it's all in aid of Breast Cancer Awareness Month over in the States.

Sony Breast Cancer Vaio
Sony's Vaio CR: buy one, Sony give $75 to Breast Cancer Research

Buy a pink Vaio CR notebook, a rose-tinted NWZ-A816 Walkman media player or a coral DVP-FX810 portable DVD player, and Sony will donate $75, $10 and $10, respectively, to the cause, up to a grand total of $50,000.

Sony Breast Cancer Vaio
Sony's Vaio CR: good-cause computing

For the boys, here's the specifications bit: the CR has a 2.2GHz Intel Core 2 Duo T7500 processor, backed by 2GB of 667MHz DDR 2, a 200GB hard drive and a CD/DVD burner. The graphics chip's built into the Intel 965GM chipset and it drives a 14in, 1280 x 800 glossy display.

Sony wants $1370 for it, but only $150 for the 4GB Walkman. It features a 2in, 240 x 320 display, and can play a range of music and video formats - including MP3 and WMA - for up to 33 hours and eight hours, respectively.

Sony Breast Cancer Walkman
Sony's Walkman: listen to this and you'll do some good...

The $190 DVP-FX810 has an 8in display on which to view DVDs when you're out and about.

Sony Breast Cancer DVD player
...as you will if you watch DVDs on this

But what does it matter what's inside the box, it's what it does that counts. Ditto, Sony's - albeit conditional: you don't buy, we don't donate - willingness to cough up to help pay for research into a cure for Breast Cancer, and to fund educational programmes and care in the meantime.

The Walkman and the DVD player will go on sale on 4 October, with the Vaio following four days later on 8 October. You can buy any or all of these rosy items through Sony's US Sony Style chain, or the company's US website.

the hardware widow
*The Hardware Widow is hitched to a young, hardware geek - the
Tech Obsessed Youth - who thinks he knows more about technology than she does...

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Microsoft confirms secret Surface will never see the light of day
Microsoft's form 8-K records decision 'not to ship a new form factor'
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.