Feeds

Sony sells pink kit to benefit Breast Cancer research

  • alert
  • submit to reddit

Next gen security for virtualised datacentres

Pink products may be a downer for many women, but Sony has at least a good reason for releasing a selection of salmon-hued hardware: it's all in aid of Breast Cancer Awareness Month over in the States.

Sony Breast Cancer Vaio
Sony's Vaio CR: buy one, Sony give $75 to Breast Cancer Research

Buy a pink Vaio CR notebook, a rose-tinted NWZ-A816 Walkman media player or a coral DVP-FX810 portable DVD player, and Sony will donate $75, $10 and $10, respectively, to the cause, up to a grand total of $50,000.

Sony Breast Cancer Vaio
Sony's Vaio CR: good-cause computing

For the boys, here's the specifications bit: the CR has a 2.2GHz Intel Core 2 Duo T7500 processor, backed by 2GB of 667MHz DDR 2, a 200GB hard drive and a CD/DVD burner. The graphics chip's built into the Intel 965GM chipset and it drives a 14in, 1280 x 800 glossy display.

Sony wants $1370 for it, but only $150 for the 4GB Walkman. It features a 2in, 240 x 320 display, and can play a range of music and video formats - including MP3 and WMA - for up to 33 hours and eight hours, respectively.

Sony Breast Cancer Walkman
Sony's Walkman: listen to this and you'll do some good...

The $190 DVP-FX810 has an 8in display on which to view DVDs when you're out and about.

Sony Breast Cancer DVD player
...as you will if you watch DVDs on this

But what does it matter what's inside the box, it's what it does that counts. Ditto, Sony's - albeit conditional: you don't buy, we don't donate - willingness to cough up to help pay for research into a cure for Breast Cancer, and to fund educational programmes and care in the meantime.

The Walkman and the DVD player will go on sale on 4 October, with the Vaio following four days later on 8 October. You can buy any or all of these rosy items through Sony's US Sony Style chain, or the company's US website.

the hardware widow
*The Hardware Widow is hitched to a young, hardware geek - the
Tech Obsessed Youth - who thinks he knows more about technology than she does...

Secure remote control for conventional and virtual desktops

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
End of buttons? Apple looks to patent animating iPhone sidewalls
Filing suggests handset with display strips
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.