Feeds

Microsoft acquires shopping comparison tentacle

Busts flush with Jellyfish.com

Security for virtualized datacentres

Microsoft has reheated a market many web watchers had assumed a busted flush with the acquisition of Jellyfish.com, the bastard child of a shopping comparison site and QVC.

It's one of a crop of sites that offer shoppers cashback for buying from its affiliate merchants, who can decide how much to pay to the site by way of commission. As well as product searches, it runs reverse auctions in the style of a TV shopping channel, where the steeliest bidders can pick up a bargain.

Microsoft squeaked news of the deal out overnight via its LiveSearch blog.

The LiveSearch crew wrote: "We think the technology has some interesting potential applications as we continue to invest heavily in shopping and commerce as a key component of Live Search."

It's likely that Redmond is most keen on Jellyfish.com's advertising back-end, which it claims protects against click fraud. It operates on a "pay-per-action" basis, rather than "pay-per-click", meaning users have to spend before the advertiser pays the site. Google is trialling a similar new model for its AdWords system.

Google pretty much gave up on shopping comparison itself as a damp squib earlier this year when it cut off Froogle's oxygen supply, instead sharpening its e-commerce talons for its PayPal competitor, Google Checkout.

At time of writing the Jellyfish.com site is unavailable. Financial details of the deal have been kept secret. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.