Vertu motors in with £12,600 mobile phone
If you're looking for a handset with more bling than the iPhone then consider Vertu's latest creation. Its ultra-exclusive Ascent Ferrari 60 phone costs €18,000 (£12,600/$25,530) and has been designed to celebrate the sportscar company's 60th anniversary.
Vertu's Ferrari 60: worth the price?
The back of the handset is partly decked in brown leather, embossed with Ferrari's logo, and a titanium panel featuring a gear-box pattern. Various Vertu and Ferrari logos are also dotted about the handset, because what's the point in spending that amount of money on a phone nobody notices?
Vertu's Ferrari 60: the hand-made box should come in handy
The screws used to hold the phone together have the same head as thouse used to hold Ferrari's cars together and, for being such a good customer, Vertu will also throw in some Ferrari ringtones and wallpapers too.
Vertu doesn't mention the handset's technical specifications in much detail, but it did tell us the phone gives four hours' talk time and is tri-band GSM. It also includes Bluetooth and has "precision engineered" keys to help users, we assume, dial their butlers more accurately.
The Ferrari 60 handset is available now, if you’ve got the cash to spare. You'll have to hurry though because only 60 are being made, so we don’t think we'll even bother asking for a review unit...
Vertu is more than a phone...
what Vertu ships is a pretty standard phone, in a wonderful handmade casing, in a really nice box.
But what they REALLY sell is their 7 x 24 concierge service, available by a mere press of a button from their phone. They can arrange hotels, car service, tickets, exclusive reservations, etc....all part of the package, supposedly worldwide. Most rich people have services like that available through other means, but for those that don't, Vertu gives them a nice way to get things done. And that may must be worth the £12,000 to them.
Stylish, exclusive and, indeed, precision-engineered. Just three of the adjectives I’d use to describe this delicious assault on the world’s wealthiest dimwits. First, let’s extract £12,600 from their wallets. Then place in their hands an objet of amusingly provincial “good taste”. And finally, we’ll fill it with less-than-leading-edge mobile phone technology that we’d rather not dwell on in any detail because it can probably be obtained elsewhere for, oh, 1/100th the price.
Plus a rather splendid box.
Hat’s off to the perpetrators – you are vertual Gods.
£12,600 for a phone!!!!!!
I could put together a serious kick-ass PC for that let alone more sensible purchases such as a decent new motor.
Extremely and embarrassingly so.