Feeds

Telefonica goes Yahoo! around world

OneSearch to find them all

Boost IT visibility and business value

Telefonica has signed a deal with Yahoo! to provide its OneSearch mobile search engine to all the mobile operator's customers across 15 countries in Europe and Latin America, including O2 customers in the UK.

The search engine, which was launched in May, is optimised for mobile searching, and any day now will start trans-coding sites to suit the device asking to view them. The deal also includes connections to Flickr and Yahoo! Mail.

Financial terms were not revealed, beyond the fact that it's a revenue-sharing agreement with the advertising pie being split between the operator and Yahoo!.

Space on operator portals is highly prized at the moment, with Google aggressively pushing into the space and network operators keen to monetise on what has generally been an underutilised resource. However, it's hard not to be reminded of the scramble to get onto ISPs' desktop portals during the last dotcom boom - before it became apparent that users not only could change their home page, but would.

Mobile users might lack the nous to do the same, but surely it's only a matter of time before they learn better. The zero key (held for two seconds) on Nokia handsets used to take users to their home page, but now goes to their bookmarks - indicative of a more discerning mobile browser already emerging. ®

The essential guide to IT transformation

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.