Feeds

IPTV over wireless? Why not?

Ruckus' Selina Lo talks home improvement and Wi-Fi futures

Maximizing your infrastructure through virtualization

Interview You want cheap Wi-Fi? "You'll get what you pay for," warns Selina Lo. "Wi-Fi makers are in denial. The system doesn't work properly, and will get worse."

Thank God, she says happily, "for manufacturers like us!"

No, overweening modesty isn't her major personality flaw. And as CEO of Ruckus Wireless, her third start-up company (previous success was Alteon), it's not obvious why she should suffer from it. Anyway, I agree with her:

Ruckus president and CEO, Selina Lo

Ruckus president and CEO, Selina Lo.

"Wi-Fi is a selfish technology. What people need is the ability to make Wi-Fi behave. That's what we do - we make Wifi into a utility."

For anybody who lives in a congested wireless neighbourhood, the "will get worse" prediction is already coming true. You go to the computer store, you buy your Wi-Fi access point, and then you find that you aren't the first; and you also find that it's slow. Promises of "faster than wired Ethernet" are made - promises which don't translate well into reality.

If you think your Wi-Fi is the exception, Selina Lo has an acid test for you; try running IPTV across your wireless link. With a Ruckus wireless link, you can.

This, says Lo, explains why all the "triple play" service providers are queueing up to buy Ruckus technology. It's a technology with the snappy name of MediaFlex: "The first in-home multimedia 802.11a/b/g system developed specifically for service providers" says the blurb.

Sitting listening to Lo explain all this, I had to admit that she doesn't present the typical image of a CEO of a high-tech start-up. She is (you should excuse my directness) tiny and cute. If you're looking around the hotel lounge for her, and spot her, you might easily notice her, and pass her by as being far too young anyway, and lacking in the sort of charisma which the typical American VP tries to cultivate.

Listen to her talk, however, and the charisma hits you between the eyes.

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
SHOCK and AWS: The fall of Amazon's deflationary cloud
Just as Jeff Bezos did to books and CDs, Amazon's rivals are now doing to it
BlackBerry: Toss the server, mate... BES is in the CLOUD now
BlackBerry Enterprise Services takes aim at SMEs - but there's a catch
The triumph of VVOL: Everyone's jumping into bed with VMware
'Bandwagon'? Yes, we're on it and so what, say big dogs
Carbon tax repeal won't see data centre operators cut prices
Rackspace says electricity isn't a major cost, Equinix promises 'no levy'
Disaster Recovery upstart joins DR 'as a service' gang
Quorum joins the aaS crowd with DRaaS offering
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.